March 26, 2019 10:21 AM UTC

Check Out Colorado's New Logo!

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• by: Colorado Pols

As introduced today by Gov. Jared Polis in his inimitable style:

New brand, who this? #copolitics pic.twitter.com/o1hhu6yxW8

— Jared Polis (@GovofCO) March 26, 2019

We think it looks cool! Your mileage may vary. Reportedly this logo was in existence prior to Gov. Polis taking office, but was used in other contexts than the “official” logo while former Gov. John Hickenlooper was in office. Hickenlooper’s logo design, featuring a monochrome green triangle with a second down-facing triangle serving as the logo for various departments, is what graces state vehicles, literature, and signage today:

It’s a design that was criticized in some circles, especially the department logos featuring a drill bit to “honor” the state’s mineral extraction heritage. We haven’t seen how those departmental logos will update to match the new main logo, but we’d guess that the drill bit’s days are numbered–perhaps excepting departments that deal with, you know, drilling.

Out with the old, in with the new-ish.