Still Want Cambridge Analytica’s Help? They’re Still Selling

Denver7 reports that embattled Republican-aligned “big data” analysis firm Cambridge Analytica is still soliciting business in Colorado politics–despite the swirling controversy surrounding their data sources and persuasion methods, and despite reported statements that the controversial company had no plans to play in American elections in 2018:

British data firm Cambridge Analytica continues to make overtures to political campaigns in Colorado – even as their work in the 2014 Colorado Senate race and in other campaigns, including President Donald Trump’s 2016 run, remains under heavy scrutiny.

Last week, a Washington, D.C.-based employee of Cambridge Analytica contacted the campaign of Doug Robinson, a Republican vying for the GOP nomination for governor this year…

In December, CEO Alexander Nix, who has since been suspended by the company, told Forbes the company was shying away from working in America.

“The company will grow significantly this year, even in the absence of chasing any U.S. political business,” Nix said at the time. [Pols emphasis]

From a simple bean-counting perspective, soliciting Mitt Romney’s Nephew to help with his campaign is a win-win with very little downside. In political consulting circles, a wealthy candidate with no real chance of victory is the perfect gravy boat: with money to burn and plenty of other factors to blame in the likely event of defeat. So there’s that.

On a practical level, though, there remains a perfectly good reason for Republican candidates to continue to enlist the services of Cambridge Analytica, scandal or no scandal: what they do appears to work at least to a degree. It’s true that the recent local news stories about Cambridge’s “psychoanalytic profiles” have featured Colorado voters disputing the personality scores Cambridge assigned to them, but Cambridge was still providing much more information to target voters than campaigns had at their disposal organically. Knowledge, even ill-gotten, is power. In 2014, the proof was in won races.

Just hope the voters don’t find out, because they’ve got real image problems these days.

5 Community Comments, Facebook Comments

  1. unnamed says:

    Waiting for Nutteranus to show the proof he says he has that Barack Obama had obtained voter data illegally to win elections.

    In the meantime, a description of our resident idiot:

    He has been given an exaggerated importance by some commentators, who have regarded him as the forerunner of the Alexandrian School of philosophy. Zeller has shown that the authority on which this view is based is unsound. Moderatus is thus left as an unimportant and uninteresting representative of a type of thought which had almost disappeared since the 5th century BC.

    • ModeratusModeratus says:

      When Obama obtained the data, Facebook hadn't developed rules yet. When Facebook found out, they let Obama get away with it because liberals.

      When a Republican does the same thing, bloody murder!! And you wonder why no one takes this silly story seriously?

      EVERYONE targets. EVERYONE builds profiles. This is the biggest nothing burger ever. Whatever it takes to distract from Making America Great Again……

      • unnamed says:

        Again, where is your proof that Barack Obama acted illegally?  Facebook let Cambridge Analytica steal data, so Facebook didn't have (or enforce) rules when CA did it.  They covered it up over the course of two election cycles.

         

        You keep asserting that Obama did it illegally too.  Show me the proof you piece of shit!!! 

      • Diogenesdemar says:

        Did you intend to write that, Fluffy . . .

        . . . or are you just blowing more feathers outta’ your ass again?

        • DavieDavie says:

          Fluffy only associates with Republicans, so naturally, when he says everyone breaks the law, and looks to see what felonies they can commit today, he just naturally assumes this is normal.

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