July 16, 2012 10:26 PM UTC

Perlmutter Raises Big Money, Coors Writes Big Checks

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• by: Colorado Pols

The most expensive congressional race in Colorado is shaping up to be in CD-7, where Democratic Rep. Ed Perlmutter is being challenged by Republican Joe “Not a Beer” Coors.

Perlmutter raised $504,131 in Q2, raising his total cash-on-hand amount to about $1.1 million.

Meanwhile, Coors brought in $390,479 from people not named Joe Coors, Jr. Technically his campaign can report a total of $787,014 in Q2 contributions, even though $396,735 came from Coors himself. Coors has been spending a ton of money on television ads already this cycle, leaving his campaign with $120,506 cash-on-hand at the end of Q2.

Coors seems willing to spend plenty of his personal fortune in order to win the seat in CD-7, but how much will be too much for “Not a Beer”? If all of his early TV advertising hasn’t significantly raised his poll numbers (and we haven’t heard one way or the other on this), then Coors will have to spend exponentially more money once a well-funded Perlmutter goes up on the air.