
Lakewood Mayor Bob Murphy’s 2011 campaign is a far cry from where he stood in 2007. At the time, the then-City Councilman was expected to inherit the top title from Steve Burkholder. Murphy didn’t have to challenge anyone he served with on council for the Mayorship in part because Burkholder made it painfully clear that a Bob Murphy administration was to be a nuanced continuation of all the work Steve had done as Mayor and on Council.
Together with Murphy and other likeminded councilors, Burkholder had amassed a sizable list of accomplishments, crowned by the re-invention of the decrepit Villa Italia shopping mall into what is now known as Belmar. As bulldozers razed what was once an icon of 60s consumerism, Burkholder and Murphy with him ushered in a new, modern Lakewood no longer defined by the rotting capitalistic fusion of classical Italian architecture and art-deco.
It was Burkholder’s same keen eye for development which earned him many enemies in Lakewood. He clashed with citizens from across the city over development projects. There were those that thought Belmar would be a disaster, that Villa Italia was a Lakewood icon that deserved to stay. With the development of Solterra and the controversy surrounding Hayden Park Ravine, opposition to Burkholder and his policies began to grow. In libertarian-leaning parts of Lakewood, this was perhaps the precursor to the national Tea Party trend. The icon of this movement? The 20-something activist and filmmaker who was perhaps most vocal in her opposition to any development in Lakewood, Rita Bertolli.
It came as no surprise, then, that when Bob Murphy announced that he was running to replace Steve Burkholder, Rita Bertolli was quick to jump in the race as well. In those first few months of the campaign, Bertolli fancied herself as the leader of a grassroots movement, one that made it clear that the people of Lakewood were opposed to any new development; they were opposed to anything which changed the Lakewood they grew up in. With no political experience, little fundraising, and nothing more than a half dozen hard-core activists shouting and sign-waving, Bertolli gave Murphy a run for his money…and it shouldn’t have happened.
Bertolli’s campaign certainly gave the illusion of a deep-rooted grassroots uprising, with shouts of “Rita, Rita!” at every parade and oft-directed jeers at Murphy and those he was supporting for City Council. It was a close election. Bob Murphy won, of course, but the margin was narrower than it should’ve been in a race like that. Murphy, and by extension all which he and Mayor Burkholder had worked on previously, won just over 13,000 votes. Bertolli won just over 12,000. It was a tight race, but the voters decided that Bob Murphy was to be Mayor.