September 07, 2016 12:35 PM UTC

Morgan Carroll Goes On The Air

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• by: Colorado Pols

The Aurora Sentinel’s Rachel Sapin reports on Morgan Carroll’s debut ad in the red-hot CD-6 race:

Democratic challenger Morgan Carroll released her first television ad Wednesday in her 2016 campaign to win the congressional seat from incumbent Republican Mike Coffman. In the ad, the former state Senate president touted her personal accomplishments in an effort to win over voters.

“I put myself through school with minimum wage jobs, and I started a business with my mom to help advocate for people with disabilities” Carroll says in the ad, titled “Why I Am Running.”

The ad will air on broadcast television and is part of a planned $1.4 million marketing campaign between now and election day, according to the Carroll for Colorado Campaign.

“We are extremely excited to kick off our first ad of this cycle,” said Carroll for Colorado campaign manager Jenny Donovan in a statement. “Morgan’s story is the story of thousands of people in this district, and that’s why they know that, when elected, she’ll fight for them in Washington to deliver real results on education, jobs, and veteran’s issues. The voters of this district recognize that they need someone in Congress who understands them, and we’re going to see the results of that this November.”

Supporters of Carroll have been looking to see the candidate get out and define herself, and this ad does a very good job at introducing her–and building the affirmative case for her election to Congress. We’re pleased to see that Carroll did not kick off her ad campaign with a negative hit on opponent Mike Coffman, choosing instead to tell voters about her own background. That’s what she needs to be doing.

Bottom line: it’s a good ad to introduce Sen. Carroll, with enough money behind it to make sure CD-6 voters see it. With high election season just now getting underway, now is the time when voters will start paying attention down the ballot.