(Promoted by Colorado Pols)
In the last few weeks, you may have caught a glimpse of an ad featuring three 'bros' doing a keg stand that encourages people to check out the new healthcare marketplace and get insurance. Well, that was the handiwork of ProgressNow Colorado Education and our amazing partners, the Colorado Consumer Health Initiative.
When we began work on this project last summer with CCHI, our goal was to make sure Coloradans knew about the availability of health insurance through the new online marketplace called "Connect for Health Colorado", which opened on October 1st. While states that chose to let the federal government create their online insurance marketplaces, Colorado's legislature decided to take matters into their own hands and develop their own. Our online marketplace has experienced very few of the hiccups other states have seen, and to date, over 35,000 Coloradans have enrolled–and will have health insurance beginning January 1, 2014.
We wanted to come up with a clever ad campaign that would reach our target audiences and be different enough that it might just go viral. We came up with the idea to do a play on the iconic 'Got Milk?' campaign called 'Got Insurance?' featuring well-known figures and ordinary Coloradans doing the things we love to do: mountain climbing, kayaking, and…well…keg stands.
Within the first few weeks, 'Brosurance' has been featured by the Wall Street Journal, The Atlantic, CNN, MSNBC, Conan O'Brien, Bill Maher, and Roll Call, as well as the front page of Buzzfeed and Jezebel, just to name a few. Just in the first 24 hours of the campaign's launch alone, #Brosurance was mentioned more than six million times on Twitter, and #GotInsurance more than 1.7 million times.
Yes. The ads went viral.
We're launching our next round of ads today, and we want you to be some of the first folks to see them. Check out the 'Got Insurance?' website and pick your favorite ad–and then share it with your friends on Facebook, Twitter, Pinterest, tumblr, or Instagram.
We hope you like them! We'll continue to roll out more ads in the coming months, so stay tuned for more from the 'Got Insurance?' team, ProgressNow Colorado Education and the Colorado Consumer Health Initiative.
PS – And if you're in the market for healthcare insurance, make sure to enroll by December 15, 2013 for coverage that goes into effect on January 1, 2014.
Yes, and Susie "has" milk, not "got".
Damn Milk Board.
You are a moron.
Meanwhile the anti Obamacare folks do this:
At the very least, liberals, you NEVER get to complain about that again. Go Hosurance!
Man, N3B, you're really creepy. I mean SERIOUSLY creepy. You want to talk about "politically correct" as a euphemism for racism and misogyny? Now's your chance. Go for it.
By the way, Polsters: I got signed up for Obamacare today. The system worked.
Ralphie-did you use the fed or CO site?
Colorado Exchange. The web site works fine. The process is kind of a circle-jerk, though. It took three weeks to be denied Medicaid, which has to happen before you can continue (you have to enter a case number). I understand that process is being accelerated as we speak. It, not computer problems, is what's keeping the number of signups low in Colorado.
Vile embarrasing sexist. This should be taken down!
I suggest that you post this everywhere. All over the intertubes. Every blog and forum you can think of. Spread the word far and wide.
The outrage to this stupid demeaning sexism is all over the internet. I'll find some more links.
War on women
"stupid demeaning sexism is all over theiinternet"
I have a feeling you don't know what sexism means any more than you know what feminism means.
give it a rest.
Umm…first rule of politics – when your opposition is digging themselves a hole, generally you shouldn't stop them.
On that note, carry on lefties.
That's right, nebbish. Take a clue from Elliot and applaud when young people don't have insurance! It's so much better to pay for their health care by paying higher hospital bills than it to persuade them to buy their own damn insurance.
On that note, carry on, Elliot.
I'm just waiting to see if Obama was correct and I'll get to keep the plan that I like. Odds?
You buy your own insurance on the individual market?
Got mine through a State Farm agent over a year ago. Better deal than what employer offers by recollection
Depends on whether it's a plan that actually met basic standards of care, a $100-a-month-$25K deductible-covers-nothing special, or one Elliott just makes up and claims he had. Odds?
Hmmmm . . .
. . . whenever confronted with questions of this magnitude, I always ask myself . . .
. . . WWCD?
(… What Would Cory Do???)
But to the question at hand, I gotta' say these all seem like pretty fucking stupid and, yes, a bit demeaning advertisements.
Then again, I'm not in the audience being targeted, and I pretty much find most media advertising these days to be fucking stupid, and, yes, a bit demeaning. (I listen to NPR on the radio mostly so I don't have to listen to Tom Shane, et al.)
I don't think Elliot will tell a big FAT lie. Not like the people on faux news and their unbelievable health policy experiences. He does play the devil's advocate, it's just sometimes he actually is advocating for a devil. But, he's young. Maybe he will learn how this country was actually built, and understand that we are still building.
My policy has NOT (as far as I know) been canceled. Yet.
Good. Mine is, Cover Colorado and its very high rates is going away to the insurance cemetery. I am one of the uninsurable people except for the state program. And we can afford it. But, I'm turning 65, now I just need to do the S.S. thing.
I am very happy to have insurance.
My deductible is $5000 and I think it comes to about $400 a month for my family. Our agent did a good job finding plans
Where are the people of color?
On another note, I wonder if NB3 has sex. I mean if women can't responsibly have sex, who are the wing nut men having sex with? Why is it ok for men to like sex but not women? Wing nuts don't like abortion but don't approve of birth control. And don't care what happens to babies after they are born.
You remind me of my mom – she would always ask that question, "Where are the people of color?" and it's a good question. One was Grace Ramirez, the "Mama of the year." There are a few others represented, not enough.
Anyway. The rest of your questions are age-old and right on.
N3b: take a breath. OK? I'm yelling across the patriarchal thought divide here.
But N3B, I'm with you on the grammatical dissonance of "Do you got insurance?" As an English teacher, I freaking hate that. It makes me cringe.
You mean the SEIU employee Grace Lopez Ramirez?
I would suppose that an SEIU member or employee might well be motivated because many of these employees don't have insurance.
Yup. That one. Nothing wrong with the SEIU. Service Employees International Union. Nurses, doctors, janitors, nurse aides, bus drivers, preschool teachers. Got a problem with that?
The most important thing you got out of this is that an SEIU employee is in ads for the Colorado Exchange.
You were previously only concerned about women being portrayed as wanting sex being mysogonistic. So play to our prurient side, do you not like sex? Did mommy tell you it was bad? And women who like sex are all "ho's"? Bet that stance goes over real well with your sex partners. I could go on, but I am beginning to gag thinking of how gross your Tea Party sex must be. But will you respond to the sex questions? Probably not. But it would be fun to hear your sicko response.
"of course, Mommy's gonna help build the wall…"