January 27, 2010 11:00 PM UTC

Ali Hasan Hits the Airwaves

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• by: Colorado Pols

Republican Ali Hasan only recently entered the three-way GOP primary for State Treasurer, but he’s already the first one out of the gate with broad advertising. The radio ad below is apparently running on KOA, particularly during the “Mike Rosen Show.”

Unlike, say Tom Lucero, who can make a TV ad but doesn’t have the cash to do a realistic TV buy, Hasan has the personal family wealth to do as much advertising as he wants. Fellow Republicans Walker Roberts Stapleton and J.J. Ament are more than capable of raising big bucks on their own, but neither can tap into the almost limitless funds that Hasan can use (ask Democrats Joan Fitz-Gerald and Will Shafroth about Jared Polis and how that dynamic played out in the 2008 CD-2 race).

Because State Treasurer is such an obscure office for most voters to understand, the candidate(s) who can just raise their name ID the most are going to come out on top. That doesn’t bode well for Stapleton and Ament in a GOP primary, and it puts pressure on incumbent Democrat Cary Kennedy to continue to raise a lot of money in case Hasan wins the Republican nomination.

Can’t see the audio player? Click here.