UPDATE: Looks like Team Brauchler fixed the “busy” problem. This is the second time we’ve done troubleshooting for Brauchler’s web presence, and we need to re-evaluate lest we be accused of making an in-kind donation. Lots of competent web talent out there…they just don’t work for George Brauchler.
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If you visit the website of Colorado Republican gubernatorial candidate George Brauchler–which appears to be somewhat easier to find via Google now after spending some cash to loosen his opponents’ grip on his own name in search queries–one of the top-level menu selections for visitors is Brauchler’s Google calendar. When we first ran across this calendar, we had every intention of complimenting Brauchler for being so up-front about disclosing his schedule as a candidate for the state’s highest office.
That is, until we looked at it:

For a relatively unknown candidate running in a crowded primary against well-funded challengers, George Brauchler has an awful lot of free time on his calendar, don’t you think? For example, he appears to have nothing whatsoever scheduled for this week. But that’s not the weirdest part: from what we can see, the events present on Brauchler’s calendar aren’t identified in any way except for a one-word description: “busy.”
Don’t get us wrong–we’re glad that Brauchler is at least occasionally busy! But why on earth would you go through the trouble of publicly embedding your calendar on your campaign website if there is no useful information in it? It’s more than just a waste of website space, it’s a waste of your site visitors’ time. And it’s the kind of avoidable amateur thoughtlessness that invites basic questions about one’s competency as a candidate.
Our advice to Brauchler: find some stuff to do. Add some descriptions to the stuff you’re doing.
That, or take your Google calendar offline. Because this doesn’t make you look good.
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