October 07, 2010 05:58 PM UTC

Oops! (Wrong Salazar Edition)

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• by: Colorado Pols

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As the Grand Junction Sentinel’s Gary Harmon reports:

The ad five times identifies the current Interior secretary and former Colorado senator as “Congressman Ken Salazar.”

U.S. Rep. John Salazar, the older brother of Ken Salazar, is the guy the ad is gunning for.

“We realize if this attack group couldn’t even get John’s name right that it’s probably a tall order for them to get his voting record straight, as well,” said John Salazar campaign spokeswoman Tara Trujillo. “To set the record straight, John voted for the Stupak Amendment in the House to the health care bill, which prohibited taxpayer-funded abortions.”

You knew it would happen sooner or later–the ad gets the facts and the candidate’s name wrong, which together say a mouthful about the mindless boilerplate being circulated around the country today. Ken John Salazar is just another name on Sarah Palin’s target list, after all, and there’s money to burn on the GOP side. Who cares, right?

The risk, of course, is that this ad will contribute to a growing perception of truthless noise dominating “independent” message efforts among the voters, hastening the point of diminishing return that some pundits believe was reached weeks ago. That hurts both sides’ efforts in theory, but GOP-leaning groups are the ones outspending their opponents…