March 21, 2011 09:59 PM UTC

Romer Hits the Airwaves

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• by: Colorado Pols

Joining Carol Boigon and James Mejia, former State Senator and son of some important guy Chris Romer has announced his first tv ad:

Chris Romer doesn’t need to run an amazing ad to start off the televised campaign season. His bankroll and name ID ensures that even if he wasted money on a terrible ad-buy, he’d still get the saturation he needs to make it through to the run-off, at the bare minimum.

That said, this is a pretty good ad from Chris. It’s not great. It’s not breathtaking. It’s not groundbreaking. No, it’s your classic “jobs are good and education is great” kind of advertisement featuring Romer walking around in warehouses and classrooms. That said, it’s a pretty good ad. It’s upbeat. It’s positive. It makes Romer look a lot more like a populist candidate, something we think he’s going to struggle with throughout the campaign. And while it reminds us strikingly of something Jared Polis ran in the CD-2 Primary in 2008, things turned out pretty well for Jared. It may just work for Chris.

Also interesting to note is just how much these candidates are emphasizing education. Romer’s entire ad above talks about his fight to bring jobs through education, and Carol Boigon has sent out e-mails calling herself “Denver’s #1 Early Childhood Advocate.” Not to mention Michael Hancock’s line about Mayoral control of public schools.

Both Boigon and Romer are past-chairs of Denver’s Great Education Colorado, a nonprofit that’s very visibly been calling for increased education spending in the state. It’s not a far cry to say that this Mayoral election is quickly turning into a conversation about education.