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May 11, 2012 12:51 AM UTC

Amendment 64 Airing First TV Ad Just in Time for Mother's Day

  • 21 Comments
  • by: ColoRabble

( – promoted by Colorado Pols)

(Disclosure: I am a proponent of Amendment 64.)

The first television ad in support of the initiative to regulate marijuana like alcohol, Amendment 64, will air tomorrow. The Mother’s Day-themed spot is titled “Dear Mom,” and will run during NBC’s “The Today Show” and “Ellen,” as well as a special Mother’s Day episode of “The Doctors.”


Scot Kersgaard at The Colorado Independent reports:

The ad features a young woman sitting at a laptop sending an email to her mother, explaining why she prefers marijuana over alcohol and asking her mother if she would like to talk about the issue. In particular, she tells her mother that marijuana poses less harm to her health than alcohol and that she feels safer around people using marijuana than she does around those using alcohol.

“Our goal with this ad is to start a conversation – and encourage others to start their own conversations – about marijuana,” said Betty Aldworth, advocacy director of the Campaign to Regulate Marijuana Like Alcohol. “As more people talk to their family and friends about marijuana, more people understand that marijuana is objectively less harmful than alcohol and ought to be regulated like alcohol.”

The ad directs viewers to TalkItUpColorado.org, a website in support of Amendment 64. The site complements the campaign’s strategy of encouraging young pro-legalization voters to talk about the issue with their parents, grandparents and other older voters.

Comments

21 thoughts on “Amendment 64 Airing First TV Ad Just in Time for Mother’s Day

  1. That woman is not wearing Birkenstocks, and it looks like she has shaved her legs in adulthood. She can’t possibly be a reefer addict liberal Colorado Pols reader. 🙂

    Just kidding about the Birkenstocks!

    1. That ad doesn’t indicate that, at all. It’s not like the woman is saying, “Send me more money at the dorm, even though I’m smoking marijuana.”

      It shows a woman broaching, in an adult to adult dialogue with her mother, her preference for marijuana.

      Despite the young woman articulating her personal experiences, though, maybe her mom will reply that she can’t believe her daughter is getting wasted and didn’t I tell you not to touch that stuff when you were 12.  

    2. is, if they become pot-heads, how do I ever get them out of my basement?

      I’m all for regulating and taxing pot like alcohol, and I know alcohol is much more dangerous in a multitude of ways, but I’m not buying the myth that marijuana is totally harmless. I’ve seen pot destroy lives — ask my friend with three kids whose ex-husband cannot remember what day of the week it is, or what grade the children are in at school. Everything in moderation.

    3. No one wants to think of young people when it comes to the conversation of marijuana. Is this really the best they could do? Give some talking points for the “conversation.”

      Oh… and fire your consultants.

    4. But yeah, this isn’t exactly getting the message across for yes on 64.

      There was a better one in a national mag some time ago — a set of testimonials from older professionals who use marijuana in moderation for various reasons. Accountants, draftsmen, construction managers, etc., discussing that an occasional joint helps them relax without the health risks associated with alcohol. Wish I could remember where and when I saw it. It was somewhere strange, maybe Chess Life.

      However, one thing this MAY do: Actually get young people to talk to their parents about voting Yes on 64. You may not be the audience, David — it might be targeted AT your kids, to get them to confront you with the fact that, hypothetically, they’re making a more responsible choice than drinking and could be arrested for it, while they can have 12 Jaegerbombs in a night with no consequences besides the obvious digestive ones.

      /don’t use either, myself

        1. I mean really, say you were planning to vote no, and say I’m your kid and I happen to occasionally smoke weed.

          “Dad, I keep up a 4.0 and I’m a senior in law school. I volunteer 20 hours a week at a women’s shelter. I choose not to drink, because I see people whose lives were ruined by a loved one’s drinking habit every day. I do, however, need some stress relief and time with friends sometimes. So, sometimes I use marijuana. Do you really think it’s fair that I could go to jail and lose my education, career, and future over that, when the last three presidents in a row have all admitted to using it, while if I got blackout drunk every night, there’d be no punishment as long as I don’t drive?”

          What’s your realistic argument for why you’re voting no on 64 now? I don’t think the commercial is going to have any impact whatsoever on parents, but actual personal conversations might. Remember, this is the age of parents who argue with teachers if their Precious Baby gets a B in class, and who call employers to follow up on interviews. You really think the 2012 helicopter mom isn’t going to be swayed at all by the argument that her baby is in danger for no good reason, and she can change that with a vote?

          1. Having reached my sixth decade, I have been considering and participating in this debate since I was 16 yrs old.

            Thus, I have been listening to uninformed people discuss this subject for over 40 years. Some things don’t change.

            Dad, I keep up a 4.0 and I’m a senior in law school. I volunteer 20 hours a week at a women’s shelter.

            This world is full of people who do not fit the “pothead” stereotype, though they occasionally, or even regularly, consume Cannibis. Clearly, the superachiever who “gets high” socially (I will cite Michael Phelps, the olympic champion) does not fit the “stoner” profile so commonly pounced on by ignorant bigots.

            Being a mature, progressive, ex-Rock and Roll front man, I can confess to all that I have encountered both alcohol and Cannibis in various circumstances for many years.

            Here is the voice of experience:

            I have seen the destruction of many lives as a direct result of alcohol use. The difficulty visited upon peoples lives by Cannibis cannot come close to comparing. The ONLY dangerous aspect of Cannibis use is smoking it. It should be used as a food additive, like any other herb.

            Almost every negative aspect of Cannibis consumption results from its status as an illegal drug. The culture which entices kids to “get high” typically starts with a foray into crime. It isn’t the fault of the kids…nor of the drug. It is the fault of the society that made it illegal.

            It is the fault of judgemental idiots, speaking from fear, based on their ignorance.  

          2. I’m a senior in law school.

            The only “seniors” in law school are those over the age of 65.  Maybe looking for the term “3L”?  Or maybe just too stoned to be posting comments?  

            1. And participating in a rhetorical exercise, not taking a quiz about a program that I’ve never actually so much as applied for, ya jerk.

                1. And people will still accuse me of being a stoner for supporting legalization.

                  I don’t drink, either, and I’m not signing on to go back to Prohibition…

                  I’ve literally NEVER tried pot. I had a hemp cookie once. Legal, for food use, non-THC containing hemp. Once. That’s as close as I’ve come to using marijuana. It does not appeal to me in the least. Doesn’t mean anyone belongs in jail for using it.

              1. You should consider using marijuana, it might help you chill out.  Guess I should have put a smiley face emoticon in there to help keep your blood pressure down.

        2. A frank discussion is now an evil enticement. That wisdom sounds like it’s straight from the Drug Czar’s office.

          But, hey, I am curious: What are the better approaches you’d suggest? Maybe it’d help the folks who actually design these commercials. (It sure ain’t me.)

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