May 11, 2012 12:51 AM UTC

Amendment 64 Airing First TV Ad Just in Time for Mother's Day

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• by: ColoRabble

( – promoted by Colorado Pols)

(Disclosure: I am a proponent of Amendment 64.)

The first television ad in support of the initiative to regulate marijuana like alcohol, Amendment 64, will air tomorrow. The Mother’s Day-themed spot is titled “Dear Mom,” and will run during NBC’s “The Today Show” and “Ellen,” as well as a special Mother’s Day episode of “The Doctors.”

Scot Kersgaard at The Colorado Independent reports:

The ad features a young woman sitting at a laptop sending an email to her mother, explaining why she prefers marijuana over alcohol and asking her mother if she would like to talk about the issue. In particular, she tells her mother that marijuana poses less harm to her health than alcohol and that she feels safer around people using marijuana than she does around those using alcohol.

“Our goal with this ad is to start a conversation – and encourage others to start their own conversations – about marijuana,” said Betty Aldworth, advocacy director of the Campaign to Regulate Marijuana Like Alcohol. “As more people talk to their family and friends about marijuana, more people understand that marijuana is objectively less harmful than alcohol and ought to be regulated like alcohol.”

The ad directs viewers to TalkItUpColorado.org, a website in support of Amendment 64. The site complements the campaign’s strategy of encouraging young pro-legalization voters to talk about the issue with their parents, grandparents and other older voters.