January 25, 2012 09:55 PM UTC

Add Joe Coors To "Personhood's" Wall of Shame

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• by: Colorado Pols

The thing is, when you run for Congress, people start looking for records of what you’ve been involved with politically in your past. In the case of any member of the illustrious Coors family, you can start with top-shelf conservative organizations like the Heritage Foundation, for whom Coors family members and foundations provided startup capital way back in the day.

More recently in the case of new GOP CD-7 candidate Joe Coors, Jr., you find things like this:

Joe Coors’ support for “personhood” is worth noting, because this particular Coors family member has been represented in biographical media reports as the “less political” of the Coors brothers, more interested in religious piety (and golf) than the rough-and-tumble of politics.

But this is different than merely stepping up one’s political giving in advance of a run for office. In the case of Coors’ financial support for 2010’s Amendment 62 “Personhood Initiative,” the simplest way to explain the political consequences is this: Amendment 62 failed in Jefferson County, the largest population center in CD-7, at a rate several percentage points higher than its statewide trouncing–over 73% against. There is really nothing less popular that Coors could have funded on the 2010 ballot.

Given the demographics of the swing district he’s running in, Mr. Coors probably won’t want to make his support for a sweeping abortion ban front and center in his campaign launch press conference next Tuesday. But as you know, the proponents of this initiative don’t really care who it burns at the polls. In 2010, the initiative Joe Coors helped fund helped sink Ken Buck.

It seems to us financial support for this will be much harder to “Buckpedal.”