October 25, 2011 11:29 PM UTC

"Decisiones DifГ­ciles"

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• by: Colorado Pols

Here’s the latest TV spot, starting tomorrow in Colorado, in what appears to be a sustained campaign to reach out to Spanish-speaking voters from the Democratic National Committee on behalf of President Barack Obama–FOX 31’s Eli Stokols reports:

In the ad, the work of the Democratic National Committee, a narrator attempts to shift blame for the nation’s stagnant economy to Republicans — President George W. Bush who presided over the initial economic collapse and the new Congress that’s blocked Obama’s latest attempt to address it.

In the ad, a narrator says in Spanish: “Millions of jobs disappeared before Obama even became president.”

The narrator continues by crediting Obama with saving the nation from total collapse, protecting teachers and saving the auto industry.

“Congress Republicans didn’t lift a finger then,” the narrator continues. “And today, they’re blocking the President’s job plan that will put Colorado to work.”

It’s worth noting that these ads are in truth aimed at more than just voters for whom Spanish is their principal language. At a recent presentation we attended on the Hispanic vote, we saw some interesting numbers that suggest even Hispanic voters who never watch Univision, or tune into Spanish-language media, treat campaigns who engage this audience with greater respect–a sign of respect, in turn, paid to their community. With that in mind, there’s a fine argument for making these buys beyond the number of voters reached by the ads in the first person.