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September 20, 2011 12:11 AM UTC

Crumbling roads? Buy an Audi!

  • 3 Comments
  • by: JeffcoBlue

Watching football yesterday (yes, I sometimes watch football), I saw this remarkable ad:

The point of this ad? Other drivers are stupid and distracted. Road signs suck. Roads are covered with debris. But most of all,

Across the nation, over 100,000 miles of highways and bridges are in disrepair.

The nation’s infrastructure is crumbling, but don’t worry, Audi has a car that can make you forget all about it. I’m not quite sure what to make of this ad’s message: do we just assume that the government can’t or won’t fix the roads? Do I get angry because I can’t afford an Audi? If I can afford an Audi, should I buy one and check out of civic life forever?

Is this a teabagger’s dream, or everybody else’s nightmare? My guess is they wanted to sell Audis and that’s all, but their message could cause unintended soul searching.

Comments

3 thoughts on “Crumbling roads? Buy an Audi!

  1. We spend too much money as it is on highways, etc., and not enough on transit alternatives, which is where we really should be investing our transit money. This ad essentially throws in some advocacy for more highway spending, which won’t help us.

    Will be interesting to see if any other auto companies do something similar?

    1. But if we should be spending our transit money on transit alternatives then aren’t we spending money on what we should be spending money on – i.e. highways?

      Transit alternatives are good and so are safe roads and highways. The commercial is a sad comment on the passive acceptance of our infrastructure needs, which are now apparently as commonplace as a ubiquitous car commercial.

      Too bad it didn’t show an actual bridge falling down as an Audi drove over it.  

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