September 14, 2021 09:28 AM UTC

Heidi Ganahl Recycles 2020 Loser Cory Gardner's Ad Venue

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• by: Colorado Pols

Ready or not, Colorado, election season restarts today. Republican Heidi Ganahl is about to announce her candidacy for governor at this diner in Monument. pic.twitter.com/xfmCN0Fbvz

— Alex Burness (@alex_burness) September 14, 2021

Republican CU Regent Heidi Ganahl launched the campaign she herself has described as a “moonshot” bid to unseat the popular incumbent Democratic Gov. Jared Polis today, and while there’s more analysis coming on the particulars of that launch, sharp-eyed observers took note last night that the location chosen for Ganahl’s kickoff announcement early this morning in Monument, about an hour south of where most reporters covering the gubernatorial race live, is a place we’ve seen before. That is, quite recently:

It’s not deja vu: Ganahl launched her campaign this morning from the same Rosie’s Diner prominently featured in a Cory Gardner for Senate ad from almost exactly one year ago. This particular ad saw heavy airplay across the state last summer and fall, being glowingly positive and focused on Gardner’s come-lately support for big servings of federal stimulus cash–the “Santa Cory” approach Gardner tried and failed on the way to defeat in last November’s elections.

By now you’re rightly asking yourself: why would anybody do this on purpose? We suppose recycling venues like this might be a decent idea had Gardner actually won his election last year. As it is, we’re half expecting Ganahl’s first ad to portray her washing John Hickenlooper’s Maserati.

It’s just weird, folks. And it starts conversations that don’t help Heidi Ganahl.