September 02, 2020 11:26 AM UTC

Big Buy: DMB Snaps Up $1.8 Million In CD-3 Airtime

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• by: Colorado Pols

A press release from the surging Diane Mitsch Bush for Congress campaign marks the next step in her increasingly determined bid to win Colorado’s Third Congressional District: a TV ad buy that should saturate media in this mostly rural and small media market district:

Today, candidate for Colorado’s Third Congressional District Diane Mitsch Bush announced that her campaign has reserved more than $1.8 million in television ads for the remaining two months until election day.

The reservation includes all four media markets that cover the district: Denver, Albuquerque (which covers Durango), Grand Junction, and Colorado Springs (which covers Pueblo). This announcement comes after EMILY’s List endorsed Mitsch Bush on Monday. The DCCC added her to their list of Red to Blue candidates on the same day.

“I’m excited to share more about my vision for Colorado’s Third District in the closing months of this campaign,” said Diane Mitsch Bush. “I have heard from Coloradans across this district about the need to lower skyrocketing health care costs, protect people with pre-existing conditions, defend our public lands, and create an economy that works for everyone. Our campaign has grassroots support across all 29 counties in this district, and we’re doing it all without taking a single penny from corporate PACs. I am going to spend the next two months earning every single vote.”

Buying into the Albuquerque media market in order to reach voters in southwest Colorado is an annoying perennial anachronism for CD-3 candidates–but with the kind of money Mitsch Bush is throwing down as a nationally prominent “Red to Blue” star, she’s assured the upper hand in the screen time war. For perspective, this $1.8 million ad buy is just short of the $1.9 million Mitsch Bush brought in for her entire 2018 campaign against outgoing Rep. Scott Tipton–not just for ads, we’re talking all receipts. On the other side, Republican Lauren Boebert has struggled mightily to raise money so far, and is likely to find herself heavily dependent on third parties to keep her message on the air.

“DMB” needs every advantage to win this seat back for Democrats after a decade of Republican control.

Since the June 30th primary, it’s been 100% advantage DMB.