September 13, 2010 09:32 PM UTC

Perlmutter TV Spot Highlights "Government in the Grocery"

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• by: Colorado Pols

As the Colorado Independent’s Scot Kersgaard reports:

U.S. Rep. Ed Perlmutter launches his first television ad today. The ad shows the 7th District Democratic congressman sitting at a folding table at a local grocery store, chatting with whoever walks up.

Perlmutter has held more than 50 of these meetings since taking office in 2007.

“From credit card company abuses to foreign policy and new energy efficiency ideas to help for small businesses, I’ve listened to my neighbors and constituents talk about the real issues they face every day. And I’ve taken action. From these meetings, I helped Big Papa’s Barbecue get the loan they needed to expand and hire 40 new workers, and I got ideas for legislation to stop credit card companies from abusive practices and to help improve energy efficiency practices in housing. These sessions give me a chance to meet with people in their setting and listen,” said Perlmutter in a press release.

Ed Perlmutter’s “Government in the Grocery” weekend outreach events are actually one of his best-known trademarks among residents of CD-7, for many nonpolitical residents the closest they’ve ever been to a sitting Congressman. In addition to making a fine general-purpose TV spot, it will remind the thousands of people who will see it having actually met Perlmutter at the grocery store what a great guy he was–locked-in voters the polling models won’t be able identify as “likely.”

Nice ad synergy with devotedly pressing the flesh, for which there is no substitute.