U.S. Senate
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(D) J. Hickenlooper*
(R) Somebody
80%
20%
Governor
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(D) Phil Weiser
(D) Joe Neguse
(D) Michael Bennet
50%
50%
50%
Att. General
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(D) M. Dougherty
(D) Jena Griswold
(D) Brian Mason
60%↑
30%↑
20%↓
Sec. of State
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(D) A. Gonzalez
(D) George Stern
(R) Sheri Davis
50%↑
40%
30%
State Treasurer
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(D) Brianna Titone
(R) Kevin Grantham
(D) Jerry DiTullio
60%↑
30%
20%↓
CO-01 (Denver)
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(D) Diana DeGette*
(R) Somebody
90%
2%
CO-02 (Boulder-ish)
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(D) Joe Neguse*
(R) Somebody
90%
2%
CO-03 (West & Southern CO)
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(R) Jeff Hurd*
(D) Somebody
80%
40%
CO-04 (Northeast-ish Colorado)
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(R) Lauren Boebert*
(D) Somebody
90%
10%
CO-05 (Colorado Springs)
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(R) Jeff Crank*
(D) Somebody
80%
20%
CO-06 (Aurora)
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(D) Jason Crow*
(R) Somebody
90%
10%
CO-07 (Jefferson County)
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(D) B. Pettersen*
(R) Somebody
90%
10%
CO-08 (Northern Colo.)
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(R) Gabe Evans*
(D) Manny Rutinel
(D) Yadira Caraveo
45%↓
40%↑
30%
State Senate Majority
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DEMOCRATS
REPUBLICANS
80%
20%
State House Majority
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DEMOCRATS
REPUBLICANS
95%
5%
July 07, 2010 01:35 AM UTC
42 Comments
dumped most of the money into a TV buy. That’s great strategy. In the fall, all the good slots will be locked up by the 527s. Hick has now spent way more than a million locking up TV time.
Can anyone explain how that process works and when is the best time to buy (now versus 2 months from now)?
for the Fall.
Can anyone explain how that process works and when is the best time to buy (now versus 2 months from now)?
I suspect not. But waiting until the Fall might mean you get shut out as the time will be bought, by 527s and other campaigns.
And sorry, I didn’t know you could read.
What’s his brilliant banner ad strategy, since you seem so knowledgeable?
Since I don’t know. But noticeably, I say that “I don’t know if…I suspect” in the post above, which, to you alone I suppose, might suggest that I am ‘so knowledgeable.’
To me it suggests the alternate, however I am sorry I responded to your post. Why don’t you post a random YouTube video now?
The rates generally go up without advance purchase, and they generally go up substantially during
electionduck hunting season because the demand is high.Special events or other ratings drivers notwithstanding, of course.
You can find out how much
political campaignsthose things we aren’t allowed to talk about per the site’s TOS spend on ads and for how many gross rating points. TV stations are required to disclose it when asked. But most will generally only take disclosure requests in person, so it means you need to walk in and ask.…because it’s available now. If you wait until later, when the ad time is gone, it’s much cheaper cuz you can’t buy nuthin. But, if by chance, there is a little time left, and everyone wants it, I’m sure you can get it real cheap if only you explain that you meant to buy it earlier, when it was plentiful.
Buying in advance usually does elicit ‘minorly’ cheaper prices, as TV stations will throw in some more commercials for a lot of money up front and in advance
Ralphie is dead on about spots – spots on talk radio are even starting to fill up, so buying now and having your pick of which shows is critical
media types and GRP costs?
You have to call individually or hire a media buyer
A 30 second ad on a Denver affiliate is around $900 to $1000, on average
30 seconds on a Colorado Springs affiliate is around $500 to $600
30 seconds on a Grand Junction affiliate hovers around $250
30 seconds on statewide Comcast is around $350 – bear in mind, Comcast only allows hourly ads (so you can’t pour $2000 in one showing of Hannity)
60 seconds during Mike Rosen on KOA is around $350 – around $150 to $200 on KHOW
Colorado Springs talk radio is around $70 for 60 seconds
The rest of the state (Larimer, Greeley, GJ, Pueblo) is around $35 for 60 seconds
🙂
….but this is what I ran into in running for Treasurer, from what I recall (I could be wrong – my apologies if my memory is dimming on it)
We didn’t hire a media buyer, so we had a good grip on rates and deals
Ad rates can also depend on if you micro-target. E.g., it is about $30-$80 to buy a thirty second tv cable spot, depending on the channel, in part of the Denver Metro area, let’s say Lakewood or Aurora.
So it can be doable for smaller campaigns.
Thanks Ali for your info.
Is there a minimum amount of ads you have to buy?
I go away to cook dinner (lamb chops on the grill, fried potatoes, and edamame dipped in ginger/wasabi dipping sauce) and look what happens.
The reason to buy media now is to get the placement you want. As far as placement goes, it’s first come, first served.
I think rates don’t matter so much. Stations have to charge everybody the same rate. There may be some volume pricing, but I’m not familiar with that.
Ralphie – can I eat at your house?
You’d be a fun dinner companion.
Send me an email, Ralphie!
I’m in LA a lot for the summer, but I’ll be around – if you cook, then I’ll bring the wine – deal?
Hasan2008 at Mac dot com
That’s what Dan Maes pays himself in mileage and
salaryconsulting feespetty cash in year.The Republican money is split between the candidates right now. Hickenlooper doesn’t have a primary.
He is a math professor-to-be at a ‘major university’ after all. What else could it mean?
Scott McInnis is in serious danger of losing the GOP primary.
…to offset his anonymity and/or reported graft?
He’s still gonna win. Its all about raising money for the general election. That’s what hurts in this post. McInnis is looking to the general election just like he has for the entirety of his campaign.
He has to win a primary first.
Especially with this fine Dan has to pay. He doesn’t have enough cash on hand to pay it and Scott has better name recognition which will play a factor in an all mail in ballot primary except for a couple counties.
Just a quick point to make re: tv time for candidates vs. 527s, (c)4s, etc. Federal law requires candidates are offered the cheapest possible rate available. Plus, if one candidate buys a program, we are legally obligated to offer similar time to their opponent. So, while the candidates pay the lowest possible rates, tv stations tend to soak the outside groups for as much as possible (i.e. the highest possible rate). I have often said publicly, “While I’m not a fan of negative political commercials, they end up paying my salary.”
When the slots are gone, they’re gone, no?
By law we’re obligated to provide equal access, so if that means booting a higher-paying client (i.e. a car dealer or a restaurant or a hospital or a 527) to fit in another candidate, that’s what we have to do. Stations can also choose to run more commercials and do less news, which as a reporter, I never recommend, but some do to accommodate all those who wish to advertise during that time period.
Hey, I think you’ve found a way to make more money 🙂
Seriously it’s gotta suck to be a car dealer or other business that depends on TV ads at that time because the political ads fill up the slots.
the mute button so you can IGNORE THEM ALL.
Seriously, which would you rather watch:
1. An obnoxious 527 advert
or
2. A Dealing Doug advert?
Give me the 527 any day.
this.
These fundraising numbers show Mr. McInnis’ poor showing at the state assembly has badly damaged him. Republican fundraisers and activists have lost confidence in him. He’ll win the primary but unless Mayor Hickenlooper makes a mistake, Mr. McInnis is headed for defeat.
but more a measurement of McInnis’ already existing problems. He is running a 1998 campaign and the world has changed – a lot.
confirmed the anxiety many had about Mr. McInnis. You’re right it wasn’t the cause of his decline.
but it will take some kind of game changer for Scotty to woo and wow voters in the general. He has already staked out being a crazy insane extremist who wants to deport all Hispanics and eliminate the state government so it is going to be difficult to walk back his comments begging the Tea Partiers to vote for him instead of Maes.
We’ve already seen this kind of awkward extremism when Bob, the bungler, Beauprez chose Janet Rowland to be his lieutenant governor. She was into Tea Parties before Tea Parties were in. The result was a 17 point win for Ritter who wasn’t exactly an A list candidate for the Dems.
I did not know that you had to have sex with a sheep to be a member of the Tea Party.
It is a “good thing” that we have a lot of sheep in Colorado. 400K according to http://sheep101.info/farm.html