February 26, 2010 05:13 AM UTC

Romanoff Campaign Manager Emerges From Undisclosed Location - in Washington

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• by: BICora

I’ve been wondering since at least December where, when and how the earned media blitz will begin for the Romanoff campaign.

Sure- he gets a lot of attention here on Colorado Pols, and he did have a press conference in January to confirm he was running or something.

But when Romjue joined the campaign in December, I thought we’d see a lot more free media, aka “earned media.”

Instead, the campaign has posted some cheesy and ridiculous youtube videos. He got some press when he got his endorsements from UCFW and Teamsters. And otherwise he gets coverage when Bennet does.

So today he gets his name in  The Hill, the classic inside  Denver   Colorado Washington  political rag.

And as much as I love a good process story, this is the weakest sort of backhanded earned media possible.  Ok- that’s an exaggeration, it is a US publication. In a city where few if any Colorado voters will see it, and even fewer Colorado D’s, and even fewer potential caucus goers.

And who should  show up as the first comment ? Bill Romjue, Romanoff campaign manager. Spinning as fast as he can- Romanoff has all the support, but still Bennet better crush at caucus or he’s done, etc and yada yada.

Hey, Bill – how about getting your campaign some free press in the Denver Post where it could help your candidate? And in the spirit of “good primaries are good for the party” where it can do some good for Colorado.  

I know getting your name in the DC press is good for you and I’m sympathetic that you need to always be looking for the next gig, but focus, man.  After caucus the concession is the right time to start circulating for the next gig.