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September 14, 2009 06:09 PM UTC

Sue Casey to Manage Romanoff Campaign?

  • 49 Comments
  • by: Colorado Pols

The hot rumor over the weekend was that Andrew Romanoff would tap former Denver city councilwoman and failed mayoral candidate Sue Casey to manage his campaign for the U.S. Senate.

Casey would be an interesting, though not necessarily inspired, choice to lead Romanoff’s Senate bid. Casey did once manage former Senator Gary Hart’s campaign for President, but that was a loonnggg time ago. Today’s campaigns are nothing like those that were run 20 years ago, and Casey learned that lesson firsthand when she was drilled while trying to run for Denver Mayor in 2003.

Romanoff has always been well-known as a policy wonk, but he has never been lauded as someone with a keen campaign mind. For someone who spent so many months contemplating a run for U.S. Senate, it’s a little odd that he wasn’t ready to go with his campaign dream team from the get-go.

Comments

49 thoughts on “Sue Casey to Manage Romanoff Campaign?

  1. I heard a similar rumor over the weekend but slightly different with Sue Casey being the consultant who is organizing things for him now with an expectation of hiring full time staff and her consulting. Even with that slight difference it is an interesting alignment of Ramona & Joelle Martinez, Sue Casey and Patricia Rivera. Yes he’ll need some of the “establishment” hands or at least those with deep experience in Colorado and working with the old guard but I would have thought he’d be tapping some newer talent who have been involved in more current campaign styles.

    I agree that Romanoff has been known more for policy than campaign saviness and the way this is unfolding raises some questions:

    1) Was the “leak” intentional a few weeks ago? If so, WHY? If not, who allowed that?

    2) Is the announcement this week being rushed because of that leak?

    3) Why with the whole year to plan or at least a few months since the talks with Ritter fell apart is there no campaign team in place?

    4) Has Romanoff spent the last few months at least lining up a good chunk of cash so he can end the quarter with mid to high six figures if not more?

    5) Why in 2009 would you launch a campaign without even having a website live?

    1. The answer to (1) is pretty easy. He was lining up support for a possible run, and that involved asking a lot of people their opinions. Most campaign leaks happen when someone on the team is letting something out of the room, but in this case there was no “team” and no “room” yet. You can’t set up the type of full blown campaign that you are expecting him to roll out and have it be a total surprise. Can you imagine the push back from key leaders if Romanoff hadn’t told them this was coming?

      The answer to (2), from what I gather, is that the 16th was always going to be the day he announced.

      The answer to (3),(4), and (5) could easily be campaign finance rules.

      Romanoff just filed, and he hasn’t officially announced yet. If he had hired a campaign team, raised money, or launched a Senate campaign website before now it might have been a violation.

      By the way, (5) might be a bit more rhetorical than you meant. Romanoff has a website: andrewromanoff.com and it has been up for years. Do you mean to ask, “Why in 2009 would he announce at a rally in Pueblo that he is running before announcing it days earlier on his website?”  If that is really the question, then I suggest you don’t run for Senate in Colorado.

      1. I can see your points on 1 & 2 though it just seems to have been a bit sloppy.

        I don’t see how campaign finance laws are the explanation for the others. Even without a formal filing he could definitely have been putting a team together so that when he announces he’s ready to go full speed. Maybe he could not formally ask for donations but he could (and may very well) have people ready “if he were to run” lined up to start building the warchest.

        As to your snark about the website, I’m well aware that he has a site and no I wouldn’t expect an announcement on there yet. What I would expect is that he would have had a new website ready to go (like other candidates who pre-announce their announcement). Maybe it will go live Wednesday morning but it just seems like for a guy who has spent months getting his ducks in a row, most of the ducks aren’t in a row.

        1. I am giving him the benefit of the doubt for now, but I agree with you that if he is ready to go we haven’t seen evidence of it yet.

          I don’t hold out much hope that any campaign in Colorado will use the net well (those that “get it” either can’t afford it, or don’t have the electoral map where it makes sense.)

          But even beyond the net, I think we agree that this is a race where he better have laid the groundwork. Romanoff is a smart guy and a shrewd pol, so I am going to believe he has until I see otherwise.

          (You know, if we would just start “ColoradoPols Commenter Consulting Inc.” then for a small fee these campaigns could save themselves a lot of headaches.)

          1. Glad you have come down from Mt Asshole long enough to render your condescending opinion. When have you ever used the net well?  Go back under your rock.

      2. when it comes to 5, and you know it. The current iteration of the Romanoff website is a hot mess. Up until about 10 days ago, it was as dead as a campaign site could be, with references to him still being House Speaker, and with no updates since late 2008.

        Right now, there’s a link to an ActBlue donation page, and another link to a Google Spreadsheets form. Again, messy. And the email that he sent out to his supporters went to a list that hasn’t been active, again, since 2008. Assuming his email list had 70,000 supporters, standard numbers for open & click through rates would’ve been:

        1. 1% open – so, assume 700 people opened it.

        2. .2% click through – so, assume 14 people clicked on the link.

        That’s assuming the list was active; which, if it hasn’t been used since late last year, was anything but. That list is dead, dead, dead, and his campaign will have to rebuild it.

        Which, given that he was a known figure, won’t be that hard; but it’ll be an uphill slog.

        What I would’ve done:

        1. take down the current website

        2. put up a splash page with links to contribute or sign up for info

        3. have the announcement schedule as a separate page.

        4. work like hell to have the site up in time for Wednesday, or failing that, the following Monday.

        But as it stands now, things are a hot mess, and you know it, man. You’re better than this :-).  

          1. Just as McInnis can roll his $1.4 million into his gubernatorial race, and Penry rolled a last minute Senate contribution pitch into his gubernatorial run, if people give money to Andrew for his House seat, he can then roll that money into his Senate campaign.

            Pretty smart if you ask me.  He’ll have a nice, snazzy looking website on Wednesday, and that’s very 2009.

            1. Those two examples are for state office, which is governed by different regulations than Federal office. Any money that is raised for a State House campaign must remain in that account, and cannot be rolled over to the Federal side.

              As for the website, maybe he will, maybe he won’t. That all remains yet to be seen. What I’ve seen so far on that end doesn’t inspire confidence, however.  

              1. Thank you. I couldn’t bring myself to point it out. Then there’s the matter that this email is non-compliant with FEC regulations while it asks for money. Amateur hour.  

                1. Now that I look at it again, you’re right. A mischievous person could ask that the campaign return all contributions received by that mailing, or file a complaint with the FEC.  

                    1. as the stronger campaigner versus an incumbent US Senator who’s raised millions of dollars, it would be helpful to not break the law two days before the announcement.  

                    2. Ergo, he can raise money.  So, the silliness about Andrew violating the law is just plain silly.

                    3. Nice try. I’m making the allegation of negligence. Totally different from impropriety. Besides, I’ve taken the time to read FEC regulations. Not my problem that box has yet to be checked in the Romanoff for Senate campaign.

                      But because I like you, I’ll get you one step closer: http://www.fec.gov/info/compli

                    4. You are defending the behavior.  You need to reconcile it with the law.

                      Sorry if that doesn’t suit your purposes.  But get your nose into the campaign finance regs and tell us why it’s OK.  Let us know.  We’re not going to do your work for you.

                    5. Last time I checked none of us are with the FEC.  So file a complaint and let’s see if Romanoff broke the law.  Otherwise, as I said, zip it.

                    6. Very true, Paul.

                      Have to admit, though, I think everyone who’s been waiting for Andrew to throw his hat into the ring, has expected a smoother start to things.  The start does seem a little sloppy thus far, but here’s hoping he doesn’t helm another “team of rivals.”

                    7. IMHO.  Not that I think his rollout was anything but sloppy, but that is not illegal, just ill advised.

  2. I heard he has over 70,000 email names on his email list for the email he just sent out.  If each gave just $10, that’s $700,000 in a very short period of time (and most will be from Colorado).  Yes, some will give more and some won’t give anything, but he’ll have a good first filing quarter.

  3. Sue was the field director or volunteer coordinator but was given a great deal of credit for Senator Hart’s upset win in the 1984 New Hampshire Democratic primary.

    Sue was in charge of the Kerry Colorado campaign in 2004, ran for Mayor in 2003 gaining less than 5% and her son is a great soccer player.

      1. If I recall correctly, Didn’t Bill Dixon manage ’88 with Mike Stratton in a senior role and John Emerson as the Deputy Campaign Manager? I believe ’84 was managed by Oliver Henkel. Sue Casey was involved in ’84 but I don’t think she was focused on field, particularly New Hampshire which is why she’s often given credit for the primary win in NH.

    1. Like I said earlier, the organization already is seeming a little off. Why let the campaign start off with disjointed communications when you have a great candidate? Because the man at the top doesn’t know how to organize a team?

  4. I don’t know what it is but the way Andrew intellectualizes (sometimes overly) everything, I have a hard time believing he’s doing all this without a plan.

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