Apparently Gardner is still looking for that message. In his latest ad, revealed today, Gardner goes after Udall for having the audacity to have family members involved in politics. Here's what Gardner says about the Udall family, which you can watch for yourself below (after the jump):
CORY GARDNER: [Mark Udall] is the Senate. 18 years in politics, and he's got two cousins who are Senators, too. Mark Udall's dad even ran for President.
Gardner goes on to talk about how his father and grandfather both sell tractors, which is a "you think you're better than me?" message that might appeal to a Republican base but probably won't do much to excite the rest of Colorado voters. The timing of Gardner's ad is interesting as well; on Monday, Arizona Sen. John McCain said that he would not campaign against Udall because of a long history with both Mark and his father, "Mo" Udall.
Oh, and about those Udall cousins in the Senate? Sen. Tom Udall is a Democrat from New Mexico, and Sen. Mike Lee is a REPUBLICAN from Utah. Mike Lee was elected to the U.S. Senate in 2010 after a surprise defeat of longtime incumbent Republican Sen. Bob Bennett.