August 18, 2016 03:25 PM UTC

Trump Finally Gets Around to Doing TV Ads...But Not in Colorado

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• by: Colorado Pols

As the Associated Press reports, Republican Presidential candidate Donald Trump is finally spending money on television ads:

A new brain trust in place, Donald Trump on Thursday moved to invest nearly $5 million in battleground state advertising as the Republican presidential contender took modest steps to address daunting challenges in the states that will make or break his White House ambitions.

The New York businessman’s campaign reserved television ad space over the coming 10 days in Florida, North Carolina, Ohio and Pennsylvania, according to Kantar Media’s political ad tracker. While Democrat Hillary Clinton has spent more than $75 million on advertising in 10 states since locking up her party’s nomination, Trump’s new investment marks his first of the general election season.

You might have noticed that Colorado is not on the list of states getting TV ad attention from the Trump campaign. This may just be an initial TV ad buy announcement — after all, $5 million is a relative pittance in terms of ad spending in a Presidential race — but the absence of Colorado from this list will only further the belief that our fair state is out of reach for Trump. That’s what the polls say, anyway.