( – promoted by Colorado Pols)
In the past few days Bill Ritter’s campaign in support of abolishing Colorado’s ad valorem tax credit–A Smarter Colorado–has been airing television ads that hit the oil companies, and their $250-300 million annual tax subsidy, with a political roundhouse kick. The GJ Sentinel has the story.
Ritter said the tax credit, which allows energy companies to subtract 87.5 percent of their property tax bills from the severance taxes they owe, has its roots in the late 1970s when Colorado wanted to help the energy industry establish itself in the state.
State economists have credited the subsidy with severely eating into the amount of money Colorado can use to confront the stresses energy development places on local governments and public infrastructure.
Ritter said the need for the credit is gone, given the health of the energy industry in Colorado.
“There is a time when a tax credit becomes obsolete as a matter of fiscal policy,” Ritter said.
The ads are very effective, showing actors who seem like they could very well be average Coloradans explaining how the subsidy came to be. Though the Governor’s severance tax proposal has come under attack from Republicans like Josh Penry, these ads hit an emotional string that few political ads do. Watch the ads, “Rancher” and “Hiker” and judge for yourself.
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The one group that’s going to do worse than Republicans this election is oil companies. All they’re going to do by fighting this (and losing) is piss people off more.
After this election is over, I think we’ll all be experts on political ads, and I must say these are two of the better issue ads I have seen and better than some candidate ads.
Think of how cheesy most political ads are and compare those to these. Who ever produced these did great work.
to nearly every other ad running. It doesn’t treat its audience like they’re morons.
Yes, they’re good ads to introduce the issue. I think they’re going to have to get a lot more visceral to sway the opinion they’ve softened up, though. Because opponents will have no problem treating the audience like morons and appealing to fears.
with RG on this. The ads are effective at this point and time. However, voter can expect to see the oil and gas cartel to funnel a huge amount of money into ads prior to the election. If memory serves, they spent $70 million fighting a severance tax increase in California a few years back and should put at least $10 million into this contest. It will be getting ugly soon and Ritter will be the main target.
What will be interesting is if Penry’s initiative floats or sinks with the voters as it will be a major referundum on his chances for the Gov/’s mansion in 2010.