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August 05, 2008 07:39 AM UTC

Polis Goes Negative -- Again

  • 16 Comments
  • by: RedGreen

( – promoted by Colorado Pols)

That Colorado Counts ad must’ve done some damage. This week, Polis goes up with a second negative TV ad attacking Democrat Joan Fitz-Gerald in the three-way primary for the 2nd Congressional District, which also includes conservationist Will Shafroth.

The new ad attacks Fitz-Gerald for an ad produced and financed by four labor unions, which takes issue with Polis’s record on education, including past support for vouchers and his sponsorship of charter schools. Polis debuted another ad tying Fitz-Gerald to the labor union ad last weekend.

If you wondered where that additional $1.6 million was going, rest assured, the Polis campaign is spending every penny.

Here’s what the ad says:

30-second Polis ad: “It’s a Shame”

Polis: I’m Jared Polis and I approved this message.

Announcer: You’ve seen Joan Fitz-Gerald’s negative campaign against Democrat Jared Polis. The truth? Jared Polis was chair of the State Board of Ed and opposes vouchers. Now Fitz-Gerald’s political cronies are attacking Jared because he started a charter school for homeless children, a school praised by charities. It’s a shame. After almost 20 years as a politician, Joan Fitz-Gerald has become politics as usual. We deserve better.

Notice that Polis “approves” the ad before a word is spoken, a common way to disassociate yourself from a negative attack.

Comments

16 thoughts on “Polis Goes Negative — Again

  1. didn’t do him a whole hell of a lot of good….

    You still need to be a good candidate.  Maybe Polis in this race is better than Romney was in that one, but I’m not so sure.

  2. …he’s going…um…responding. No, er, informative. No…he’s um, just defending himself. Yeah, that is it. Poor Jared is so misunderstood that he needs to spend $300 a vote to make himself understood.

    Poor Jared

  3. CO-02 poll, no questions about anyone else.  The poll questions were not leading – started out with favorability ratings, then “who wins on X issue”, then “which candidate best characterizes X”.

    On the last, one question was “negative campaigning”; I unfortunately was able to name someone as “most negative”…  It wasn’t Will or Joan.

  4. Granted I’m a Polis supporter but I don’t see this as negative, I see this as directly responding to the attacks from Joan and answering them. What is he supposed to do, just sit there quietly and not answer her acusations?

    And yes, I think Joans earlier pieces were fair too – they attacked Jared on issues. Joan only wants standard public schools (with all union labor) and Jared clearly supports charter schools and other approaches.

    This is a valid and significant difference between the candidates. It is exactly what their ads should be about right now.

    1. The ad attacking Polis on education policy wasn’t a Fitz-Gerald attack, it was a union attack. If Polis had responded to the unions, or even said “supporters of Joan Fitz-Gerald,” it would’ve been honest. But he didn’t and it’s not.

      Announcer over Colorado Counts ad: “You’ve seen Joan Fitz-Gerald’s negative campaign against Democrat Jared Polis.”

      In fact, most viewers haven’t seen JFG’s negative campaign, which consists of press releases about Polis contributors and investments.

      1. He is so far gone into the Polis spin world that nothing you could say would affect him.

        It sure is interesting that Jared proclaims to be different, but really is just a typical politician.  

          1. The subject was that Polis has released 2 negative attack ads now. He is a typical politician. You would refuse to acknowledge that if it smacked you in the face. This is evidenced by the fact that you continue to characterize his ads as anything BUT negative attack ads.

            Your justification, as you mention below, is effective marketing requires Jared to do what he is doing. Fine. But that doesn’t change the fact that what he is doing is launching negative attack ads against Joan. Fair isn’t the question. Effective isn’t the question. Negative is the question as it is the headline of this thread.

            Jared’s ads are negative despite spin to the contrary. This is also despite the fact that Jared continues to say he is running a clean, positive campaign.

            See how that is ON subject, as opposed to changing the subject?

            1. Jared’s ads respond to the acusations in Joan’s ads (both hers and the union ones done on her behalf). I don’t see responding to an attack ad with an attack ad is going negative. Both Joan’s and Jared’s ads are discussing issues in the race.

              How on earth is this negative? The only way it is is if you want incredibly polite ads that never mention the opponent. We wouldn’t learn much if that’s all the candidates ran.

              1. the acusations in Joan’s ads (both hers and the union ones done on her behalf)

                David, you’re just making things up. Which of Joan’s ads makes the accusations refuted by the Polis attack ads?

                It’s a shame. After almost 20 years as a politician, Joan Fitz-Gerald has become politics as usual.

                Sure, David, up is down, left is right, Polis has a solid progressive record — and that’s not a negative attack.

                At least Dick Wadhams is honest about the kind of campaign he runs.

                1. Lets take the quote:

                  After almost 20 years as a politician, Joan Fitz-Gerald has become politics as usual.

                  It’s a statement that you can arguably make about virtually any politician who has been in politics for just shy of 20 years. Others may disagree with that characterzation but that does not mean it’s unfair – it’s a judgement call.

                  In another 16 years you will probably be able to say the same thing about Jared. And others will disagree with you for saying it.

                  But the fact that you disagree with a statement does not mean it’s negative. I disagree with a lot of what Joan (and her union allies) say about Jared – but I don’t call it negative, just that in my opinion I think it’s wrong.

      2. The Swift Boat ads weren’t officially from the Bush campaign but they were clearly a Bush attack on Kerrey. Those union pieces were an attack on Polis for Fitz-Gerald.

        Yes it would be more correct to say the hit pieces from the union on behalf of JFG, but effective marketing also requires a short clear picture – and so all campaign ads summarize. I think it was fair to summarize in that way.

  5. My unbiased opinion, Polis was doing what needed to be done to answer his critics.

    I side with Jared Polis on this one.

    For what its worth.

    NEWSMAN

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