Bob Schaffer’s First Campaign Ad

UPDATE #4: Not to be outdone, the Rocky Mountain News reports:

They say faith can move mountains. Apparently, so can political campaigns.

But when a television ad for the Republican Bob Schaffer’s campaign for U.S. Senate mistakenly switched Mount McKinley in Alaska for Pikes Peak in Colorado, the consequences can be rugged and steep.

“I am very frustrated,” said Schaffer campaign manager Dick Wadhams, who admitted the mistake and said a corrected ad will be on the air by Wednesday night.

“What is frustrating about it is that when we saw the rough cut of the ad we asked the media consultant to check that,” Wadhams added. But after being reassured that the mountain was a “stock photo” image from Colorado, the ad ran.

It didn’t take long, though for some mountaineering Democrats to climb all over the error. The Web site ColoradoPols posted the discovery, leading several activists to contend that the error says more about Schaffer than his media consultant.

“For Schaffer, who comes from Ohio, to not know the most important mountain in Colorado is just foolish,” said Mike Huttner, executive director of the liberal group Progress Now Action.

Wadhams, however, defended the accuracy of the rest of the ad…

UPDATE #3: “We’re sorry, this video is no longer available.” And as Politics West reports:

A frustrated Dick Wadhams, Schaffer’s campaign manager, conceded the mistake and said the ad would be pulled and re-edited with Colorado mountains. Wadhams said that the campaign raised the issue with their media consultant during rough cuts, directing them to make sure the mountain shots were authentic – something that obviously didn’t happen. But for an ad meant to underscore Schaffer’s strong ties to his home state, it’s exactly the kind of screw-up the campaign doesn’t want to make. This is going to be an incredibly hard-fought campaign and one the Republicans desperately need to win. Why give your Democratic opponent those kinds of easy hits?

UPDATE #2: Liberal activist group Progress Now is calling for the ad to be immediately pulled–release follows. Quotable quote: “To Schaffer, who came here from  Ohio, all mountains probably look the same, but Coloradans with common sense know better.”

UPDATE: Diligent fact-checkers have found that the mountain featured in this ad, the theme of which is “Colorado is My Life,” is in fact Alaska’s world-famous Denali, otherwise known as Mt. McKinley. Which isn’t in Colorado, as most elementary school students know. Oops!

This isn’t a big deal on its own, but taken within a pattern of behavior it makes Schaffer’s campaign look sloppier and sloppier. Bob Beauprez’s campaign for governor in 2006 unfolded in much the same way–a series of small blunders that gradually built into one giant ball of crap.

Released today alongside opponent Mark Udall’s first ad.

Title: “The Change We Need.”

UPDATE: The original video was removed by the Schaffer campaign after only a few hours–but apparently not fast enough to avoid it being re-recorded for posterity (below, original now-dead video is after the jump).

Schaffer Fumbles “Colorado Common Sense” in New TV Ad:

Claims Denali is Pike’s Peak

Call for Schaffer to Pull Ad Immediately

For Immediate Release

Wednesday, May 14, 2008

Michael Huttner

(303) 931-4547 cell

Denver — Bob Schaffer launched a new television ad in Colorado where he claims to have “Colorado Common Sense” while falsely claiming that Denali (Mt. McKinley) is Pike’s Peak.

“That Schaffer would claim “Colorado common sense” when he doesn’t know the difference between Pike’s Peak and Denali in Alaska shows he’s a fool,” stated Michael Huttner, Executive Director of ProgressNowAction, the state’s largest online progressive advocacy organization.  “We call on Schaffer to immediately pull his ad and stop misleading the public over his lack of knowledge of Colorado.”

Schaffer’s new ad shows the image of Denali at the same time that he claims it’s Pike’s Peak and that our state needs some “Colorado common sense.”

While Schaffer claims Colorado is his life, the truth is that Schaffer is from Ohio, where he graduated in from the University of Dayton in 1984 and worked as partisan political operative in Ohio until 1985.

“To Schaffer, who came here from  Ohio, all mountains probably look the same, but Coloradans with common sense know better,” added Huttner.

In Schaffer’s new ad launched today in the Western Slope and Southern Colorado can be viewed at www.ColoradoPols.com.

###

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  1. twas brillig says:

    What a hoot!

  2. RedGreenRedGreen says:

    Schaffer touts “The Change We Need,” which bears an uncomfortable similarity to the Republican slogan stolen from antidepressant Effexor. Aren’t these guys supposed to coordinate their message?

    What else can we expect from Schaffer and his antidepressant advertising?

    Bob Schaffer: Your Life is Waiting (Paxil)

    Bob Schaffer: Depression Hurts (Cymbalta)

    Bob Schaffer: No. 1 For Millions of Reasons (Zoloft)

    • Go Blue says:

      Side effects may include loss of Americans jobs shipped overseas, sky-rocketing fuel prices while oil companies profit at record rates, cuts to health care programs for kids, and higher insurance rates.  

    • CaninesCanines says:

      Most anti-depressants are not recommended to people with suicidal tendencies.

      Such as: “I think members of Congress ought to be looking at that model [the Marianas] and be considering it as a possible basis for a nationwide program.”

    • Half Glass FullHalf Glass Full says:

      Take any image and put it behind him as he nods back at “Pikes Peak.”

      Take any drug slogan and put it after his name. (Try it with the “Smilin’ Bob” of the penis-enlargement ads a while back – that’s funny! “Here’s Bob…”

  3. GOPpundit says:

    It does pretty well introducing Schaffer to the general population. Everyone here will beat him up on the details but I think this will play nicely next to Udall’s first crack…

  4. Republican 36 says:

    Schaffer, Wadhams and Schaffer’s other consultants know that the old right wing fanatic image he fostered as the congressman from the 4th CD doesn’t have a prayer of winning this November.  They also know that Schaffer has not run in a high profile race since the last time he ran for Congress in 2000.  In the intervening years, the population of Colorado has grown and, to a degree, turned over which means there are many Colorado voters who have never heard of Schaffer and don’t have an opinion about him.  Those voters are wide open for the new image he will attempt to foist upon them.

    It may be time for a good attack add that lays out in bullet point form the positions Schaffer has taken in the past.  No need to allow him to redefine himself.  He needs to be held accountable for the positions he has taken in the past.  If the public is made aware of his actual positions, he doesn’t have a chance this Fall.  

  5. HoyaDem says:

    Is it just me, or is it a bit disingenuous for B.O. Bob to be running on a “The Change We Need” message when he is running to replace a fellow Republican in the Senate for Colorado?  Shouldn’t it be “Senator Allard’s done well, I’ll keep the train rolling?”  Oh, wait, I forgot, Sen. Allard voted with all the other Republicans to unbalance the budget earlier in the decade, and cause the spending train wreck we’re in now.  Silly me.

    • RedGreenRedGreen says:

      Bob Schaffer: “I came after Wayne Allard in 4th District, just as he came after Hank Brown. Won’t you allow me to come after Allard, who came after Brown, in the Senate too.”

    • ClubTwitty says:

      Voted against diverting fuel from stockpilking in the strategic reserve, it passed 97:1. This may be the first time he has distinguished himself.  

  6. CaninesCanines says:

    on politicians — Republicans or Democrats — talking about their families in ads? That is, unless the politicians want to explain how their families effect peoples’ pocketbooks or their ability to do their job effectively in Washington. Thank you.

  7. One Queer Dude says:

       This is not a good sign coming so soon after the Marianas Islands screw up, the conflict of interests alegations against him as a SBOE member, and his insistence on taking no positions on public policy issues.

      This has all the trapping of the Beauprez campaign heading for iceberg.

  8. Danny the Red (hair)Danny the Red (hair) says:

    the Denali/Pike’s mix up is too funny.

  9. RedGreenRedGreen says:

    From Mike Riley’s blog at Politics West:

    A frustrated Dick Wadhams, Schaffer’s campaign manager, conceded the mistake and said the ad would be pulled and re-edited with Colorado mountains. Wadhams said that the campaign raised the issue with their media consultant during rough cuts, directing them to make sure the mountain shots were authentic – something that obviously didn’t happen. But for an ad meant to underscore Schaffer’s strong ties to his home state, it’s exactly the kind of screw-up the campaign doesn’t want to make.

  10. ClubTwitty says:

    http://www.dailykos.com/story/

    High-larious  

    From the Begich for Alaska Senate campaign:

    “While Alaskans can understand why Bob Schaffer would promote our beautiful mountain, I hope he doesn’t expect Alaska to cede North America’s highest peak to the State of Colorado.”

    Matt Browner Hamlin now works for Begich and cross-posted this at SquareState.  

    by johne on Wed May 14, 2008 at 04:09:25 PM PDT

    • Danny the Red (hair)Danny the Red (hair) says:

      I think he’s my uncle’s (by marriage)cousin.

      The name Begich is not only an political name in Alaska it used to be a political family in northern minnesota where Nick (Mark’s Dad) and I were born.  Folks on the Iron rage are just a little crazy.

      Don’t know anything about Mark’s politics (other than he’s a D), but it be nice if he could unseat one of the most corrupt politicians in national politcs, ted stevens.  

      He’s polling well and if you’d really like to stick it to the GOP, let’s win that race.  Send him a little money.

      http://www.begich.com/

  11. Go Blue says:

    I’d like to compare this ad for “change” with what Bob has said in the past running for office as the conservative who’s more extreme than Dick Cheney. Anyone have any vintage tapes they’d like to put up?

    • One Queer Dude says:

         Dicky doesn’t have that much originality in him.  

        Whether it’s borrowing the “Change” theme from Barack Obama without attribution, or appropriating “Millionaire Lawyer Lobbyist” from Gene Nichols, Wadhams has never been shy about using Democratic campaign slogans.

  12. Roger D says:

    It’s actually Mt. Maccaca!!!  Which is somewhere in the Blue Ridge Mountains of Virginia.

    That’s why DickWad thought it was familiar.

  13. Buckshot says:

    Diligent fact-checkers have found that the mountain featured in this ad, the theme of which is “Colorado is My Life,” is in fact Alaska’s world-famous Denali, otherwise known as Mt. McKinley. Which isn’t in Colorado, as most elementary school students know. Oops!

    Maybe Denali Bob should do a guest appearance on “Are you smarter than a 5th grader?”

  14. BitterOnRitter says:

    Must know how to type with your tongues. The Posts keep coming and I know you must have broken both your arms patting yourselves on the back by now after catching this.

    • RedGreenRedGreen says:

      we use voice-recognition software. You conservatives still use keyboards?

    • Half Glass FullHalf Glass Full says:

      You’re saying you wouldn’t be cackling insanely if Ritter had made the same mistake?

      It’s just so incredibly amateurish: you make a mountain the visual AND verbal centerpiece of the ad, and then you pick the WRONG MOUNTAIN and one that’s not even IN Colorado?

      I mean geez Louise, how could anyone NOT have a field day with that?

      Just grin n’ bear it!

  15. Half Glass FullHalf Glass Full says:

    Wadhams said that the campaign raised the issue with their media consultant during rough cuts, directing them to make sure the mountain shots were authentic – something that obviously didn’t happen.

    Um, did Smilin’ Bob even LOOK at the ad when it was done, before it went out? “Hey, that’s not the mountain I proposed to my wife on!” “Hey, there’s not a gigantic lake in front of Pikes Peak!” Geez Louise, what a joke.

    I know Dick Wadhams is a carpetbagger and shouldn’t be expected to know any Colorado landmarks, but what about the freakin’ candidate himself?

    • ThillyWabbit says:

      He came from Ohio and was almost instantaneously in the state Senate.

      He’s been a politician since he was 25 years old.

      He’s been so fascinated with being a frothy-mouthed ideologue that he hasn’t had time to actually learn about Colorado’s geography. Obviously he couldn’t even bring himself to go outdoors for a photo shoot in front of a Colorado mountain. If he had, he wouldn’t be having this trouble.

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