September 29, 2012 12:19 AM UTC

"Not a Beer" Goes Below the Belt

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• by: Colorado Pols

TUESDAY UPDATE: The big Denver newspaper chimes in with an editorial calling the ad “despicable” and saying that Coors should be “embarrassed.”

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Republican Joe “Not a Beer” Coors is up on TV with a new ad attacking Democratic Rep. Ed Perlmutter in their battle in CD-7. But this ad goes wayyyy over the line (more after the jump).

The “Mrs. Perlmutter” mentioned in the ad is Ed’s ex wife, Deana, who did indeed lobby for Solyndra. But Deana and Ed divorced in 2008, before Barack Obama was President and long before the 2009 stimulus bill passed by Congress that “Not a Beer” references in the ad. If this ad were true, Ed might be the first man in America to go out of his way to help his ex-wife make money.

Mind you, this is the same Joe Coors who believes that God speaks to him on the golf course and lists biblical prophecy as a hobby. But it doesn’t take prophetic vision to know that this ad was going to blow up in his face.

Oh, and remember back in August when Coors released numbers from an internal poll showing him with a ridiculous 9-point lead over Perlmutter? We said at the time that those numbers were nonsense, and that seems to be the case now. You don’t put up a muckraking bullshit ad like this on TV if you think you’re ahead in the polls.

Joe Coors: He’s “Not a Beer,” “Not All There“, and now, “Not Opposed to Flat-Out Lies.”