Industry Insider Says It’s Time to Make Fracking Cool

(Perhaps a new cocktail? The “frack shot?” – promoted by Colorado Pols)

Facebook, “South Park” and perhaps an image makeover are what the dirty gas industry needs to clean up its reputation.

Just a few short weeks ago the Colorado Oil & Gas Conservation Commission was described as having its collective “ass kicked” when it came to hydraulic fracturing. A Colorado natural gas executive said the problem with the industry is that it is not on Facebook and not watching enough South Park… Really.

During the conference, “Enhancing Shale Oil & Gas Development Strategies” in Denver, Tisha Conoly-Schuller the president and CEO of the Colorado Oil & Gas Association (COGA) outlined the reasons why the public has turned against hydraulic fracturing and ways to fix this public relations nightmare.

The solution, in her mind, was simple: Make fracking cool. Among the many recommendations was to “[reposition] the industry to appeal more broadly to young people.”

NaturalGasWatch.org, which was the “official blogger” of the event, quoted Conoly-Schiller in saying, “people that like South Park are our audience.” She then went on to say that one way of tapping into that audience is through social media. “Conoly-Schuller closed her remarks by urging each of the executives to get on Facebook,” reported Natural Gas Watch.

It is quite interesting to suggest that fracking is just not hip or edgy enough to be a winner in the eyes of the 18 through 35-year-old demographic. Perhaps the industry’s next move can be a living social deal… or better yet they could give image makeovers to their talking heads: T. Boone Pickens could simply be the T. Boone, Chesapeake Electric CEO Aubrey McClendon shall hence forth be known as A-McClizzle, and the Williams Corporation could appeal to the hipster crowed dressing its CEO Steven J. Malcolm in some skinny jeans, thick glasses and a tasteful flannel. Malcolm will keep his name the same, but he will listen to some music that you have never heard of and make sure you know that everything you listen to is too main stream.

The Checks and Balances Project imagined what a fracking insider’s Facebook profile might look like. As you can see below, it may solve all of the industry’s public relations nightmares.

21 Community Comments, Facebook Comments

  1. WitnessProtectionForGeeks says:

    Step 1.  Tell people fracking is safe and that you are making it safer.

    Step 2. ?

    Step 3.  Safe Fracking!!! (and money)

  2. nancycronk says:

    I went to a fracking experts panel meeting last night. There were about 400 people gathered at Aurora Community College to ask questions of 7 or 8 fracking experts, including two weasley men from the oil and gas industry. I went into it with an open mind, hoping the regulations were in place to mitigate the pending environmental disasters my friends have warned me about.

    To say I was frightened to the bone by what I heard is an understatement. I felt ill when I left.

    The event was organized by Democratic Senator Morgan Carroll and Democratic State House Reps Rhonda Fields, Nancy Todd, and Su Ryden. They moderated the event.

    Takeaways: There are federal regulations that require large corporations to disclose proprietary information to emergency personnel to clean up hazardous spills or explosions and to treat injured civillians as a result. THE ONLY INDUSTRY EXEMPT FROM THIS LAW IS THE OIL AND GAS INDUSTRY. If the fracking chemicals used, or the backwater waste were to spill or leak, there is no requirement for them to EVER tell the public what they have been exposed to. NONE. ZIP. NADA. Regulating themselves and disclosing necessary information about environmental regulations is voluntary. (I am not shitting you.)

    Some of the toxic wastes left over from the fracking process cannot be located elsewhere because there is nowhere else to put it. OPEN PITS WILL BE USED TO evaporate water (think cesspools)in many areas. There will be tens of thousands of drill-sites associated with fracking all over Colorado. (I shit you not).

    The environmental concerns are rampant,and all the industry can say is “We are discussing rules. We have spoken with many environmental groups”. What they are not saying is, self-imposed “rules” are meaningless. Where are the LAWS? Also, they’ve “spoken with environmental groups”. And???? Are they listening to them? Clearly, no.

    Perhaps the most frightening thing I heard last night was from Senator Morgan Carroll, after the meeting. Much of the fracking will be done on the Loury bombing range, which has only been cleaned up about fifty percent. Under the ground there is plutonium and uranium, among other things. Fracking will shoot high volumes of water and other toxic chemicals at super-high intensities to move and collect oil. With all of that blasting going on underground, the uranium and plutonium, among other things, is likely to be disturbed. Again, I am not shitting you folks.

    If you are not afraid of fracking, truly, you need to be. This industry could be the ruin of our beautiful state.

    Republicans have their hands deep in the pockets of this industry. You won’t hear anything from them about it.

  3. GalapagoLarry says:

    Cool: strawberry-banana-diesel cooler

  4. ardy39 says:

    The state regulatory agency, Colorado Oil & Gas Conservation Commission (COGCC), will begin considering updating its rules for disclosure of fracking fluids next week (official notice as pdf here).

    The actual public hearing will likely take place in December. Check back with the COGCC in the next week or so to read the draft rules.

    If you have concerns, make them known known.

    • nancycronk says:

      But do “rules” mean laws? How are they enforced? Who sits on the commission? Can you tell us more about how this industry is regulated?

      The SOB (and I do not normally use words like that) at the meeting last night was smug and self-righteous, using only generalities and talking points. When I asked about the emergency services exemption (above) he assured me “We make sure the information will be disseminated responsibly” (paraphrasing) and directed me to an b.s. industry website. When I tried to talk to him after the meeting, he just pushed passed me. There was no attempt for honesty and transparency.

      • Alexei says:

        COGCC Website

        Under “General” from their main menu, there is a list of the commissioners with some biographical sketches.

        There is aslo a spreadsheet which shows how the Commission must be made up and who fills the various requirements.

      • ardy39 says:

        “rules” do not mean laws. But the COGCC is authorized, by law, to develop, implement, and enforce rules that serve to ensure that oil & gas development is conducted in a manner that minimizes risk of damage to Colorado.  

        From the COGCC website

        The mission of the Colorado Oil and Gas Conservation Commission (COGCC) is to foster the responsible development of Colorado’s oil and gas natural resources.

        Responsible development results in:

        – The efficient exploration and production of oil and gas resources in a manner consistent with the protection of public health, safety and welfare

        – The prevention of waste

        – The protection of mineral owners’ correlative rights

        – The prevention and mitigation of adverse environmental impacts

        The rules can be found here.

        The enabling legislation is known as the Oil and Gas Conservation Act.

        That should be enough to start. 😉

      • Ralphie says:

        “Rules” means “Rules.”

        Many executive-branch agencies are give the power of rulemaking.

        You should think about re-taking that civics course you probably slept through in junior high school.

  5. ArapaGOP says:

    Windmills were cool until the dead birds started piling up.

    Solar was cool until Solyndra.

    Meanwhile, what is actually heating American homes right now, day in and day out?

    • Aristotle says:

      You’ve got a question or two to answer. Or explain why you won’t.

      • ArapaGOP says:

        I’m sorry, but I’ve answered these silly questions from you over and over again. I will summarize again one more time.

        1. I think you first need to find a member of the Democrat-controlled Adams County government who is NOT corrupt. I realize that Democrats have taken to pretending that Adams County does not exist, but like I said, I think three facing possible charges there is enough to start.

        And I want you to know that when the ads hit about Sal Pace’s repeated public urination charges, including just blocks from the Capitol where he now serves as minority leader, I’m going to remind you about this conversation. Ok? Mark my words, ok? That is going to be a fun day for me. I want you to know it now.

        2. As I have explained, there were about 200 suspected fraudulent ballots turned over to the Denver DA from the last election. I’d like for one of you, a fellow Democrat, to call his office and ask what has been done with those ballots. I think you will be very surprised by the answer, OR MAYBE NOT.

        I hope this helps, as you know I come here to be helpful to hapless liberals like yourself. I noticed you stopped demanding I show you proof that the Occupy Denver anarchists were defecating in Lincoln Park after the Governor told you. It takes time, but reason will get through to you yet!

        • Aristotle says:

          1.) That’s hearsay. I notice you avoided mentioning a single name there, since doing so would constitute an act of libel.

          Also, Sal Pace was 18 at the time. You might have something if he did that today, but 15 years ago, when he was in high school? That’s grasping for straws.

          2.) No. YOU care about the ballots, YOU do the work.

          Put up or shut up.

          YOU call the Denver DA.

    • ardy39 says:

      And not “windmills?” After all, it’s windows that cause roughly a thousand times more bird deaths than wind turbines. Each and every year.

      I guess windows aren’t cool anymore?

      Facts can be ruinous to a stupid ideology. Well, I guess if you hazard a visit to the reality-based world on occasion.

    • ClubTwitty says:

      Another straw man argument from ArapaGOP.

      First, as noted below technology has changed considerably since the talking points you are working off of were crafted.

      Second, in any energy development siting is key.  Oil and gas shouldn’t occur anywhere and everywhere at industry’s whim–rather other things must be considered.  The same is true of wind and solar.  Just becasue its not appropriate everywhere doesn’t mean we oppose it anywhere–whether O&G or wind.

      Finally, the article–you will note–is about fracking.  Some people are calling for an outright ban.  Most are not.  Most are stating that the public interest should be better protected–clean water, clean air, safe roads without fracking trucks careening into waterways and the like.

      You seem to be arguing that since there are impacts from wind and since one particular solar company went bankrupt during the Great Recession that we should not ensure oil and gas development is done properly.

      And that is a stupid argument.  But not unexpected considering the source.

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