November 18, 2019 03:31 PM UTC

At Least It's Not Your $450,000 Ad Campaign

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• by: Colorado Pols

TUESDAY UPDATE: Gov. Jared Polis responds:

Our nearby states have set a bizarre low bar with their outreach mottos. South Dakota has launched a “Meth-we’re on it” (anti?) drug campaign, and Nebraska has launched a “Nebraska: Honestly, it’s not for everyone” toursim(?) campaign. What should Colorado’s response be?

— Jared Polis (@jaredpolis) November 19, 2019

Answer: something better.

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As the Sioux Falls Argus Leader reports, this is really real:

Gov. Kristi Noem has a message for South Dakota: “Meth. We’re On It.”

Noem launched her new anti-meth campaign on Monday to bring awareness to the meth epidemic in South Dakota that will include a new TV ad, billboards, posters and website. The campaign’s motto features the phrase, “Meth. We’re on it,” over an outline of South Dakota, and the ad and posters feature people of differing in ages and races saying, “I’m on meth…”

“This is our problem and together, we need to get on it,” Noem said.

You bet Governor, that’s the first thing we thought too! It’s either the worst PR campaign in “War on Drugs” history, or in some kind of extremely well thought out game of eight-dimensional mnemonic chess we’ll never understand…one of the best?

It’s probably not one of the best.