July 20, 2010 11:04 PM UTC

Romanoff Goes Negative Against Bennet

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• by: Colorado Pols

Democrat Andrew Romanoff has officially crossed over into negative campaigning with his newest TV ad. The ad bashes Sen. Michael Bennet for taking money from banking and oil interests while trying to make the point that he has been corrupted by big money influences.

Romanoff has said for months that he was going to keep his campaign about issues and wouldn’t go negative against Bennet — a position we always thought was silly to take, given that there’s no way Romanoff was going to beat Bennet without going negative. But Romanoff does not have enough money for a significant TV buy; this ad may damage Bennet, but not enough so that Romanoff can ultimately overtake him in the primary.

The end result is that Romanoff looks more than a bit hypocritical in now going negative, but won’t likely gain enough of a foothold for it to be worth the strategic change. Romanoff is basically just throwing rocks at a windowless building at this point.