March 22, 2017 11:50 AM UTC

"The Price"--Powerful New DSCC Ad Gut-Punches Trumpcare

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• by: Colorado Pols

The Hill reports on a powerful new ad from the Democratic Senatorial Campaign Committee–playing on TV in 2018 Senate race states and with a nationwide digital buy:

The Democratic Senatorial Campaign Committee (DSCC) has launched a new ad targeting the GOP ObamaCare replacement plan.

The 30-second ad, titled “The Price,” looks to highlight the increased costs middle-class families could pay for healthcare under the Republican proposal.

The beginning of the ad shows a couple selling their belongings. At the end of the ad, the couple is shown sitting next to a child in a hospital bed.

“What will the Republican health care bill cost you?” writing at the end of the ad says.

Without a word of spoken dialogue, this is one of the most compelling ads against repeal of the Affordable Care Act we’ve seen in all the years the law has been on the books. Much like the resurgence of popularity for “Obamacare” as it faces repeal under President Donald Trump and the GOP-controlled Congress, it’s possible that the country just wasn’t ready to handle this gut-punch of a message until the worst actually became likely.

At the 11th hour, America may finally be ready to hear it.