Beauprez’s Logo, Wyoming’s Mountains?


7NEWS reports–yet another Colorado politician has apparently committed the cardinal sin of using mountains in campaign imagery that aren't actually located in the state of Colorado.

Naturally, the name of that politician is Bob Beauprez.

Tuesday morning, the campaign for Bob Beauprez for Governor sent out a news release with the headline Beauprez Launches Campaign for Governor.

The logo featured a mountain background with four, very pointed mountain peaks…

When 7NEWS pointed out that the mountains resembled the Grand Tetons in Wyoming, the campaign official once again stressed that it was just an artist's interpretation of mountains.

However, minutes later, the mountains were removed from the logo. [Pols emphasis]

Admit it–Bob Beauprez belongs in the "Moving Mountain Hall of Shame" with such luminaries as failed gubernatorial candidate Scott McInnis and failed U.S. Senate candidate Bob Schaffer. It just…feels right.

Mind you, logos are supposed to be heavily analyzed, often times overly so, so as to ensure exactly the message the brandee wants is imparted to viewers of said logo. It's true that Beauprez has hastily launched his campaign after lurking on the sidelines for weeks, but didn't anybody check this out? We haven't actually seen the offending version of the logo–please email it to us if you have it–but we assume it wouldn't have been replaced on the morning of Beauprez's campaign launch unless it was obviously wrong.

When asked about the logo change the campaign responded, "Today is about the future of Colorado and Bob's vision for Colorado. It didn't seem relevant to get pulled into a debate about logos when we should really be talking about our economy and education."

That's what they all say, of course…

12 Community Comments, Facebook Comments

  1. ct says:

    There is just something about that name…Le Grand Teton…that is appealing, Bob wants you to know he does not go Both Ways… 

  2. n3bn3b says:

    Where's the proof? I don't see the logo on the 7news story either

  3. DawnPatrol says:

    Another reminder, friends, to starve the trolls…

  4. BlueCatBlueCat says:

    Must agree. The image should appear with the story. That said, when will Colorado politicians ever learn? Artist's free styling or not, using non-Colorado mountains, whether pretend or other state's peaks, always gets noticed and always draws snark.  What's so hard about saying make sure we use Colorado mountains and having some one on your staff check? Especially after that horse's ass episode in the last campaign. One would think extra caution would be exercised so as not to hand out opportunities for more snark on a silver platter.

  5. Miss Jane says:

    Who else would the press release been sent to?  Not posting it is almost irresistible if you realize what you are looking at.  Can the image just disappear…from the internet?  I thought things like that lasted forever, or at least until the apocalypse. 

  6. Ralphie says:

    I think he's sending a not-so-subtle message to the secessionists who want to join Wyoming.


  7. Miss Jane says:

    Some one at Colorado Peak Politics asks why Beauprez wants to be gov. of Wyoming.  It's in the comments after the video.

    I hope it's OK to post this link, I certainly don't want to commit a faux pas.

  8. Half Glass FullHalf Glass Full says:

    The mountains have been removed? A cover-up?


    • BlueCatBlueCat says:

      Too bad it's such a minor "scandal". Beaughazi is too good to waste. Let's save it for the first thing that comes along with a little more shelf life potential.

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