Second Perlmutter Ad Takes on Outsourcing

Democratic Rep. Ed Perlmutter released a new ad last night that takes on Republican challenger Joe “Not a Beer” Coors for outsourcing jobs:

This ad isn’t as strong as his first ad, which has won plaudits for being one of the best in the country this election cycle, but the point Perlmutter is trying to make is different. The ad was announced along with a series of talking points; full release after the jump.

Joe Coors Outsources American Jobs, But Not the Truth

“Joe Coors still embraces outsourcing American jobs and feels outsourcing their jobs to Asia is the only way a company can stay ‘viable'”

In 1999, while Joe Coors was Chairman and CEO of CoorsTek, his company founded and started CoorsTek Korea.  For more than a decade, his company embarked on a strategy of low cost manufacturing creating jobs in Asia, which otherwise could have been here in the United States.  [CoorsTek 2002 Quarterly Earnings Conference Call discussing the success of the company distributed by FD (Fair Disclosure) Wire on July 26th, 2002]

“Clearly given his own admittance and statements, Joe Coors still embraces outsourcing American jobs and feels outsourcing their jobs to Asia is the only way a company can stay ‘viable’,” said Perlmutter spokeswoman Leslie Oliver.  “With this lack of faith in American workers, Joe Coors will continue to push for tax breaks for companies like his who ship jobs overseas. At a time when Coloradans need jobs here at home the most, Joe Coors and his company sent them to Asia.”

[In response to the Denver Post, the Coors campaign said “the decision [to outsource] kept an American company “viable in a global economy.”]

Republican Joe Coors continues to blindly follow the national Republican talking points and agenda, by saying what he thinks people want to hear for his own political reasons.  But his actions and the facts reveal the truth behind this story.  He says he created jobs, but he and his company outsourced Colorado jobs to send them to Asia.

“Ed Perlmutter has a different idea and is working to protect jobs here in Colorado,” said Oliver. “Ed has faith in American workers and is fighting to make things here in America. He has a record of bipartisan work with Republicans and Democrats to protect and grow jobs here in Colorado and America, and boost our nation’s manufacturing sector.”

See below for the full script of “Different Idea” and the fact check that accompanies it.



This Company employs Colorado workers to make American Products.

Walker Component Group is an Electronic Component Distributor located in Denver, CO (7th CD). They supply cabling systems to Vestas, as well as other electronic component distribution to companies throughout the United States.

I’m part of a group of Democrats and Republicans working to pass make it in America laws to help more businesses like this create more American Jobs.

Examples include:

HR 5542 — Co-sponsor Bring Our Jobs Home Act — Provided tax incentives for companies to bring their overseas jobs back to the U.S.  Allowed companies to deduct 20% of the cost of bring jobs back to the USA

HR 639 — Co sponsored the Currency Reform for Fair Trade Act.  Levels the trade playing field by holding accountable countries that create an unfair trade advantage by manipulating their currency.

HR 4380 – THe U.S. Manufacturing Enhancement Act — Supported this bill that was signed into law in 2010.  It reduces cost for US businesses and increases competitiveness of their products by increasing US production and support tens of thousands of American job.  It was  supported by business groups like the US Chamber of Commerce and National Association of Manufacturers. It passed with overwhelming bi-partisan support 378-43.

But Joe Coors – he has a different idea.

As CEO of CoorsTek, Coors outsourced manufacturing jobs to Asia

·      Joe Coors was the architect of the CoorsTek plan to outsource jobs for years to come.…

·      CoorsTEk Korea was founded in 1999 while Joe Coors was Chairman and CEO.

o   “”CoorsTek Korea was founded on December 17, 1999 and currently has 55 employees. The company has increased its revenues by 300% over the past 3 years. CoorsTek Korea is an ISO 9001 certified facility with Class 100 cleanroom capabilities.” [CoorsTek Press Release distributed by CoorsTek on July 1st, 2003: Accessed through company website on 6/8/12…

o   Golden, Colorado, July 1, 2003 – CoorsTek COO Derek Johnson today officially announced the opening of a recently completed 8,900 square foot building addition to its Gumi City, Korea facility. With this addition, CoorsTek Korea now has over 20,000 square feet (1858 square meters) of manufacturing space available in Korea.

·      In 2000, while Joe Coors was Chairman and CEO, CoorsTek executives continued growing their low cost manufacturing practice which added manufacturing jobs in Asia of products to be sold to US customers [CoorsTek 2002 Quarterly Earnings Conference Call discussing the success of the company distributed by FD (Fair Disclosure) Wire on July 26th, 2002.

o   First, our facility in Korea provides strategic foothold for servicing the growing Asian market and also allows us to manufacture low-cost product in Asia for our U.S. customers. To enhance our position further, we’re expanding this facility by more than 50 percent.”

o   “Finally, we continue to look for partners and acquisitions in low-cost regions to expand further our low-cost capability. We’re very pleased with the progress we have made with our low-cost roadmap.”

·      Joe Coors Jr. Retired From CoorsTek on October 31, 2000 [CoorsTek Press Release distributed by PR Newswire on 10/10/2000].

o   “CoorsTek, Inc. (Nasdaq: CRTK) announced today the retirement of its Chairman and Chief Executive Officer, Joe Coors, Jr., effective October 31, 2000.” [CoorsTek Press Release distributed by PR Newswire on 10/10/2000.

I’m Ed Perlmutter and I approve this message, because if we make it in America, we will make it in America.

5 Community Comments, Facebook Comments

  1. droll says:

    I like it. I double like that Perlmutter thinks of it as an asset.

  2. JohnWayne says:

    For more info on this and other classic Joe Coors moments check this stuff out –

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