If you spend any time watching politics in the United States, the chances are pretty good that you’ve seen just about every variation of a campaign advertisement that there is to see. But every now and then, a TV ad pops up that looks a little different than the rest…like this ad for Denver District Attorney candidate Michael Carrigan titled “Kid Pile”:
Carrigan’s “Kid Pile” ad is presented in a “vertical” format — both on television and online — which is intended to look like something that could have been shot on a cellphone (when the ad appears on television, it is centered between two bars of black space just like a cellphone video might appear). It’s an interesting approach to a campaign ad that should help catch the attention of viewers who are starting to be barraged with TV advertisements for various other campaigns.
Carrigan is the favorite to win the Democratic Primary for Denver DA on June 28th, which essentially serves as the general election in Democratic-heavy Denver. The “Kid Pile” ad is part of an ad buy on TV and online that will exceed $200k. Fellow candidates Beth McCann and Kenneth Boyd are also on the air (or were on the air) with TV buys of only a few thousand dollars apiece.