April 27, 2009 11:56 PM UTC

Old People Watch White House Videos

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• by: Colorado Pols

From Nielsen Media:

One of the first acts of the new administration was to create a revamped Web site to help them stay engaged with the public. Knowledge and interest in the “new” WhiteHouse.gov has continued to grow since its inception in January, and video viewing has been an important element of this growth.

The proliferation of video across the site, from the President’s weekly video address to video segments on the site’s blog, has helped spur this impressive growth. Unique viewers of video content increased 236 percent month-over-month, growing from 75,000 in February to 252,000 in March 2009, while total video streams increased 350 percent during the same time period.

So who is viewing video at WhiteHouse.gov? Viewers of video content at the site over-indexed among males and people between the ages of 35 and 49 and those over 65 in March. Unique viewers 35 to 49 were 78 percent more likely to view video on whitehouse.gov than the average viewer, while people 65 and older were 48 percent more likely.

Forget the partisan politics for a moment and just consider the numbers here – it’s really interesting how viewers of online videos at the White House website are “over-indexing” their age group (or maybe the older folks are just popping viagras and getting lost on the way to WhiteHouse.com, which is a porn site). How ’bout them internet tubes, huh?