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December 17, 2008 09:40 AM UTC

A Model for Denver's Newspapers?

  • 15 Comments
  • by: Jeff Bridges

( – promoted by Colorado Pols)

Jack Foster, editor and CEO of the Rocky Mountain News for three decades, saved the paper from imminent extinction by arguing with the Scripps-Howard owners for a radical move from a Denver Post style broadsheet to their current tabloid format. Foster believed the change would make it easier for readers to use and navigate, while making advertising more affordable.

Today, the Rocky faces imminent extinction once more, and a radical change making it easier for readers to use and navigate could again save the day.

The Detroit Free Press and The Detroit News (working under a similar joint operating agreement as the Rocky and Post) announced on Tuesday they would end daily home delivery and instead focus on leading the “nation and industry with expanded digital offerings.”

Finally.

Newspapers are in trouble across the country. We live in a digital age, and as even the recording industry has begun to grudgingly acknowledge, the way people consume content has and will continue to change. But remember the old fictional yet poignant trope that when written in Chinese the word crisis is composed of two characters: one represents danger, the other opportunity.

The Detroit papers have decided to seize the opportunity. They’ve acknowledged that survival requires a drastic change to how they do business.

MediaNews Group owns both The Denver Post and The Detroit News. Their going out on a limb in Detroit indicates they understand the challenges faced by traditional papers. I suspect they’d have a better chance of finding a working formula if they took the same risk here in Denver.

E.W. Scripps owns the Rocky and has already shut down numerous other papers across the country. Hopefully this means they also understand the old formula simply does not work. Could they be persuaded to take a risk here in Denver?

In 1942 the Rocky Mountain News nearly died, but thanks to the work of a gifted and visionary editor it survives as Denver’s oldest newspaper. Today we again need the leadership, dedication, and tenacity of a new Jack Foster to save the Rocky – and reinvigorate a flagging industry.

Mr. Temple and Mr. Singleton, are you up to the job?

Have any ideas on how a digital paper might work – and how it could make enough money to pay its news and editorial staff? Post ’em in the comments and let’s hope someone’s listening!

Comments

15 thoughts on “A Model for Denver’s Newspapers?

  1. Maybe all electronic is inevitable, but I don’t have to like it.  You can’t carry a paper to lunch or on the bus, and please don’t tell me take a laptop.  Battery issues, data access issues, outdoor brightness issues, hard to navigate issues.

    I do understand that the print newspaper may be a dodo bird in waiting.  But I don’t have to like the alternatives.

    Oh yeah, one thing they need to do is make that currently pay for service of viewing a paper as if it IS the paper free. Right now, to read a paper online you have to go to an article and backup to the home page when done.  That alternative service lets a person move along from the most important stories through the paper.  

      1. And why should one company then have a lock on the e-print business and we have to pay for it?  And it’s still not the same thing, being able to scan huge pages in a second and decide to move on or read something that catches one’s eye.

        Whatever happened to that e-paper which could be rolled up and changed with a simple plug in for update?

  2. just think….

    All those idle presses and idle pressmen (union I might ad).

    All those idle presses and the debt service still required to be covered.

    Solution is to move to a free paper model, maybe a heavy electronic angle too. People still need their coupons, sports page details, business page details, obits, editorials, etc.

    I say watch for Anschutz, Singleton could be his new biatch.

  3. Not just for the Rocky, but for the industry as a whole. Maybe it’s just a generational thing, but it would never even occur to me actually subscribe to a daily newspaper. I’m a total news junkie, but I’d much rather get it online. It’s more up-to-the-minute, and more convenient for me. No laptop or Internet connection handy? Just pull up the browser on my Blackberry.

    That having been said, I almost never read westword online. When a new issue comes out, I always read it at the bar with a cocktail in hand. If they went all-digital, I don’t think I’d read it nearly as much, it just wouldn’t be the same experience.

    Maybe find a way to make the online version more profitable, to subsidize losses in the print/home delivery area?

    1. Create newspaper website

    2. ????

    3. Profit!

    1. It delivers about $7 million to the Rocky.  So having paper copies is more profitable than not having paper copies.

      The problem is that the newsroom costs $22 million to run, so that the paper copy sales don’t deliver enough revenue to run the newsroom by itself.

      It is also worth noting that home delivery subscription costs to customers basically cover the paper boy and the newsprint only.  Advertising is the source of the profit.  

    2. …often give more depth to the up-to-the-minute stories on the internet. (Sometimes it’s the other way around, granted.)

      With newspapers, I can work a priority reading system.  Read the things I am most concerned about first, go back for a second and a third reading if I want to later in the day.

      I know this is really, really hard for some folks, especially those half my age, but NOT EVERYONE HAS OR WANTS A BLACKBERRY!  For the technophobe they can buy a paper for fifty cents or invest $200 and pay $70/mo? and to read on a tiny screen?  Not even in the ballpark, my friend.

      Do you realize that we can read newspapers 150 years old?  Can anyone honestly claim that an electronic device will be around to read our cultural history in newspapers in 150 years?  

  4. My worry is that the old fuddy-duddies, like many of us and the management at the papers is several generations behind where we’re going.

    1. Yes some of us like having a physical paper. Too bad – that’s gone.

    2. Hitting it via the browser. That’s significant today and will remain important. But it is not the key avenue.

    2b. And the way the papers use the browser sucks. It’s not a sheet of paper – how you can present the info via a browser can go so far beyond paper.

    3. The kindle & similiar devices are probably going to become important. What’s key on them for news, ads, etc will be pushing stuff up as it occurs, where I am, mode I have set, etc.

    4. But the biggie, and I don’t think any paper is on this yet, is cell phones. You want to reach my daughters (who are the key demographic age for ads) – it’s via cell phones. And yes, they will read their news that way too.

    In addition you have to make the news more entertaining and put it in short concise bits with links for more on different parts. That’s how younger people want everything (I blame MTV) and that’s what you need on a cell phone screen.

    Here’s hoping we keep paid reporters somehow…

    1. A couple years ago “e-paper” was almost ready for the marketplace…… How often have we heard similar?

      It’s a super thin sheet of plastic that can be rolled and/or folded, IIRC.  You plug it in to the appropriate thingy and all the darker print molecules realign themselves to update the news.  Or whatever.

      An observation: My 17 year old niece communicates entirely by cell, text, or Face Book.  No email now.

  5. You could reduce the number of issues printed, sell from news stands and by premium priced home delivery subscription, and make content over the Internet, with some content on a subscriber only basis.

    In this model, the Post would get the 50% share of the DNA, while the Rocky itself would be sold separately.

    To reduce newroom, layout and printing costs, the Rocky might consider moving from being a full service provider of national and world news, to selling strictly its original reporting, primarily of local matters, a bit like the Denver Business Journal or Westword, and might even consider getting out of the all purpose classified ads business.

    Indeed, the Rocky might find that it is an attractive niche for legal ads between full cost Denver Post ads, and ads that truly reach almost no one in obscure papers like the Statesman.

    A merger with the Aurora Sentinel might also make sense.

    1. …and gave up after about a year.  If the upper demographic base of NYT readership wasn’t willing to pay, who would?

      But your other ideas are intriguing.  Lots of room for creativity.  

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