From Nielsen media:
Nielsen just released last night’s ratings of Barak Obama’s national campaign spot for the 56 local markets where we have meters.
Overall, for the six networks that aired the program simultaneously, the spot had a household rating of 21.7% (meaning that 21.7 percent of all households watching television were tuned to the spot.) In comparison, the final debate between the two presidential candidates received a 38.3 household rating in the top 56 local TV markets. The candidates’ first debate on September 26 received a 34.7 household rating in the top 55 markets; their second debate, on October 7, received a 42.0 household rating in those markets. The last presidential candidate to air a paid simulcast was Ross Perot in 1996, which received a national household rating of 16.8.
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I love that show. And that’s actually what I was watching since I figured I could catch Obama on YouTube later. And I did. But I figure it is doomed if people who didn’t want to watch Obama wouldn’t tune in just about the only scripted network TV show on at the same time.
Perot had no party, no ground game, no staff. He did a national ad because he had few options.
Obama did it from strength, he had a spare 3M lying around, and he has everything else running well and in place. This was a capstone to all the other campaign efforts.