We don’t quite know what to say about this latest ad from the California Nurse’s Association, which we’re told is running in a number of swing states as of today. After the last ad about John McCain’s health got pulled a few days ago, witness the proverbial envelope pushed, well, that much harder, with a Sarah Palin twist:
From nurses? Seriously? We’re having trouble ginning up a positive reception for this one.
UPDATE: Washington Post’s Fix blog:
In an attempt to intensify voter doubts about Alaska Gov. Sarah Palin’s readiness for office in advance of Thursday’s vice presidential debate, the California Nurses Association has launched an ad raising questions about John McCain’s health.
The ad went up in six battleground states — Ohio, Wisconsin, Michigan, Minnesota, Colorado, and Missouri — this morning, and will run for two days with a low six-figure buy behind it, according to sources familiar with the spot.
That relatively meager amount of spending means that the ad is meant to be more provocative than persuasive, aimed at driving a discussion — publicly and privately — about McCain’s health. And, the content is decidedly provocative…
Most voters know that McCain is significantly older than Obama and has had bouts with skin cancer over the last decade. But to push it in the faces of voters in such a blatant way could well be seen as over the top and inappropriate.