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September 19, 2005 08:00 AM UTC

Big Line Updated for Paccione

  • 11 Comments
  • by: Colorado Pols

We updated the Big Line to reflect Democrat Angie Paccione’s entry into the race.

Republican Marilyn Musgrave must still be considered the favorite, though the Democrat Stan Matsunaka was able to make it tough on Musgrave in the last two races. Paccione will need to raise a lot of money to do the same, and she’ll need to sharpen her campaign. Announcing your candidacy for office with a Friday afternoon press release is an amateur move, because there is no worse time in the entire week to make a positive announcement than on a Friday afternoon, especially in Colorado. People pay less attention to the media on the weekend, particularly on Saturdays, and the Denver Post doesn’t even publish on Saturday.

It was nice to see Paccione embracing the blog community by essentially making her announcement online, but it’s a poor strategic move. Democrats will now be watching to see if she can raise enough money to draw the attention of the DCCC; Paccione will get support from DC and from the interest groups, but it’s a question of how much support she’ll get.

Comments

11 thoughts on “Big Line Updated for Paccione

  1. While I agree with you regarding a Friday press release and the Saturday paper being the least read, those that take only the Denver Post get the Rocky on Saturday, so that is not an issue.

  2. Exactly – there’s only one paper on Saturday. If you make an announcement on Thursday, you get a story in both papers on Friday. Since the JOA, Friday afternoon announcements are where stories go to die.

  3. Roger, not the dead Gov., is right.  Since the Joint OPperating agreement, Post subscribers automatically get the News on Saturday, except for the one page that carries my column, among others.  Likewise on Sunday, News readers get the POST.  Since daily circulation is about 250K for teachpaper, your two friday stories total about 500k.  But we get a weekend jump, so Saturday has a combined circulation of 600k.  Sunday is about 750,000.  As a final bonus, the Post will often carry a story Sunday about an item it couldn’t cover Saturday.  As Lenin said, “quantity has a quality all it’s own.”

  4. True, but the increased irculation doesn’t mean that many people read the paper. The story that Paccione got in the Post was virtually worthless because it was so small. If she had announced on a Thursday, she would have gotten two good-sized stories on Friday that could have been used for mailers or handouts later.

  5. Alva, you said the story she got in the Post.  Did she get one there or did you mean to say The News?  Besides your post, the only thing I saw about her was a 4 inch AP account.

  6. Amateur Angie
    An announcement is your chance to introduce yourself to the voters.
    Using a backdrop that resonates, a messages that sings.Instead Amateur Angie sends out a boring press release and gets a story buried in every paper in her district.
    Angie will spend the enxt two weeks patting herself on the back and raise little money. The Republicans dodged a bullet and are sighing in relief

  7. That’s the only one I found in our computer, Alva, which was really just a brief.  If your point is that two stories, one in each paper, are better than one even if the circulation of the one is bigger, for the purposes of reprinting and fund-raising, it’s well taken.  I’ve long argued that the real value of endorsements, for example, is in reprinting them and delivering them to voters who have have missed or forgotten the first.  Back in the days when I flacked such things, I often released stuff on Sunday, knowing that the wire services were desperate for fresh copy Sunday afternoon.  I could get stuff in Monday papers and sunday night broadcasts that would have been buried any other day.

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