We haven’t been impressed with everything that Michael Hancock’s campaign has been doing. But when it comes to his TV presence Hancock has blown the competition out of the water yet again:
We’ve watched a ton of TV ads in this race and countless others over the years. And while Hancock’s ads will never be as unforgettable as John Hickenlooper’s, they’ve done a consistent job of personalizing Michael Hancock.
This ad, much like his first, identifies Michael as a person. It shows he’s a father of a student in DPS. It shows that he’s not just your average city-councilor who wants higher office. While Romer has done an equally good job in showing who he is as a public servant, one of Hancock’s most powerful tools is his story. We can’t stress it enough: this is the type of advertisement that Carol Boigon wishes she could run.
Maybe it’s not so much a kudos to the Hancock campaign, but whoever they hired to produce these spots. After all, while Hancock continues to rake in the dollars, he hasn’t proven to be the most politically adept operator out there.
He has proven, however, that he’ll be able to afford to run these ads in the last-minute push to survive to the run-off. They’ll certainly help raise his name ID without forcing the candidate to go negative or defend himself.
Only time will tell whether or not such a grand TV presence will help Hancock at all. Either way, almost everyone agrees that he’s running the type of TV ads that will compete against Romer in a race where everyone else is going after each other. We wrote at the outset of this race that “Hancock’s campaign was clearly designed to make him look like the frontrunner from the beginning.” On TV, at least, Hancock still wants to leave you with the impression that the race is his. Obviously, it isn’t.
Beyond that, it’s important to note the tone surrounding education that this race has taken on. Remember, Hancock was championing his ill-advised idea of Mayoral control over DPS schools long ago. But Chris Romer and Carol Boigon have also made education central tenets of their campaigns. If anything, the race for Denver Mayor is subtly becoming a conversation about education problems within the city. Schools are struggling, and offering a solution will play well politically. What remains to be seen is if any of the candidates actually have that solution.
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As was the first. So long as he can keep these on the air consistently I think they will make a strong impression on a broad cross section of people.
I haven’t seen enough polling to say for certain but I can’t imagine it’s too much of a stretch that a message of “failing schools are bad” and “I care about my kids education” and “I am an engaged parent” move people in a positive direction without much draw back.