May 27, 2012 09:02 PM UTC

Everett all-but-Nominated in GOP HD-22 Primary

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• by: Colorado Pols

Although we’ve heard of some searing criticisms levied against GOP HD-22 candidate Justin Everett by members of his own party, his primary victory over Loren Bauman is all but assured by virtue of Everett’s sizable fundraising lead.

Everett raised $6,500 in the most recent fundraising period, compared to just $600 for Bauman. While the 10-1 disparity is striking, the difference in campaign spending is even more drastic. Everett’s spent just about $9,000 on the campaign; Bauman, only $1,800.

It takes money to connect with voters, and Everett’s spent enough to guarantee his victory. Despite all of his opponent’s flaws as a candidate, Bauman simply has not raised enough money to make the point that he’s a better fit. Even if Bauman’s knocked on every Republican voter’s door three times this cycle, Everett’s expenditures on robocalls and campaign literature ensure that he has connected with more voters more often.

Bottom line: Money isn’t everything in political campaigns, but if you don’t have enough money to make yourself visible, the odds won’t be in your favor.