Democrat Joe Miklosi is up on TV with his second ad of the cycle, and we were a bit surprised by the choice of message. Take a look:
Miklosi’s first ad was primarily an attack on incumbent Republican Mike Coffman. We didn’t think it was as strong as ads for Democrat Sal Pace, for example, but it probably accomplished what it set out to do.
We sort of assumed that Miklosi’s next ad would be about defining himself, particularly since recent polls show that his name recognition is very low (around 29%). But instead, his second ad is another all-out barrage against Coffman.
Perhaps the strategy here is to make Coffman seem so bad that voters choose Miklosi just because they don’t like Coffman. The danger of this approach is that Kathy Polhemus is running as an Independent and is spending some of her own money to campaign. Miklosi may induce an anti-Coffman vote, but if he doesn’t define himself, and soon, many of those “Not Coffman” votes may go to Polhemus instead.
Press release for Miklosi’s new ad after the jump.
Joe Miklosi Releases Second Television Ad
Today, the Joe Miklosi for Congress Campaign released their second television ad – entitled “Think” — featuring supporters talking about Mike Coffman’s Rush Limbaugh-style politics.
His extreme record includes voting for the plan to end Medicare, endorsing the radical personhood amendment that would outlaw many forms of birth control and ban abortions even in cases of rape and incest, and saying that our Commander-in-Chief is “not an American.”
The ad features real members of the community talking about the various extreme positions Mike Coffman has taken and statements that he has made during his time in Congress.
“Voters are taking a new look at Mike Coffman, and they don’t like what they see in his extreme record. They are fed up with his support for ending Medicare and banning abortions even in cases of rape and incest,” said Joe Miklosi for Congress Spokesman Ryan Hobart. “He is so out of touch that he even said the Commander-in-Chief is ‘not an American.’ Voters want a representative that sounds more like them and less like Rush Limbaugh.”