September 09, 2012 10:00 PM UTC

"Here In [INSERT STATE HERE], We're Not Better Off"

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• by: Colorado Pols

The latest from Republican Mitt Romney’s campaign, hitting President Barack Obama in Colorado with the saturation post-convention airplay we’ve all been bracing for:

Unfortunately, through the power of the Youtubes, we discover that we’re not so special.

As you can see, they’re not using the exact same arguments in every state where this ad is running, and you can glean from that some idea of what the Romney-Ryan campaign has tested to be effective messages in each of these different battleground states.

Cookie-cutter ads are nothing new of course, but Youtube provides a way of easily seeing it, and the differences–which can sometimes tell as much of a story as the ads themselves.

Apparently in Colorado, “repeal excessive regulations” is the poll-tested panacea that all of us want to hear, leading directly to the creation of 200,000 new jobs in our state. Which obviously sounds great, if perhaps a bit of a leap from one to the other. If you watch all of these and decide that you’d like to see, for example, Ohio’s promises tacked on to Colorado’s, let the Romney campaign know! In all likelihood, they’ll cut an ad for you on the spot.