September 09, 2010 08:21 PM UTC

Fun With Press Releases (Doing it Right Edition)

• 3 Comments
• by: Colorado Pols

As you might expect, we get a lot of press releases and media advisories here at Colorado Pols. Some of them are good, and some are not so good, but we usually spend more time on the bad press releases/media advisories than the good ones.

We’re trying to be gentler and more positive in our old age (Colorado Pols is almost 6 years old, you know), and a press release/media advisory we received yesterday caught our attention because it was pretty good — particularly for something coming from a state legislative candidate (let’s face it — many local candidates, particularly first-time candidates, have no idea what they are doing).

Take a look at the media advisory after the jump from Republican Luke Korkowski, a candidate in HD-61 (running against Independent Kathleen Curry and Democrat Roger Wilson in the district that spans roughly north-south from Glenwood Springs to Pagosa Springs) for a good example of how to send a good, useful media advisory. We don’t want to go overboard here, but like we said, it’s sometimes as interesting to point out the good stuff that drops in our inbox as it is to just laugh at the bad (okay, yes, the really bad stuff is always more fun, but you get the point)

There are a couple of things in this media advisory that we really like:

The overall effect here is that the reader comes away with the impression that Korkowski is out there working the campaign trail very hard. Whether a reporter or supporter does anything other than skim the text, that message will come through. But he also offers several chances to learn more without cramming in a bunch of text. Too much text is a killer in a media advisory, because anybody getting a bunch of emails in a day is going to be inclined to skip the ones with the most text; how many times have you decided between two books based on their size alone?

Anyway, good work Luke Korkowsi.

KORKOWSKI TO ATTEND ADDITIONAL EVENTS THIS WEEK

Crystal River Caucus Forum; Republican Rally

Luke Korkowski, Republican candidate for State House District 61, will be attending the following upcoming events:

Crystal River Caucus Candidate Forum

Thursday, September 9, 2010, 6pm-9pm

Church at Redstone, On the Boulevard

Gunnison County Republican Rally

Sunday, September 12, 2010, 3pm-6pm

IOOF park in Gunnison (next to Sugah’s on Main St.)

The above events are in addition to the following previously announced events:

Constitution Signing Rally

September 10, 2010, 4pm-6pm

Court House, 8th and Colorado, Glenwood Springs

Club 20 Debates

September 11, 2010, 2:15pm

Two Rivers convention Center, Grand Junction

IN CASE YOU MISSED IT: KORKOWSKI WAXES ELOQUENT ABOUT OUR POLITICAL NATURES

How about we return civility to civics?

Read the story here.

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More information is available at Korkowski’s website, www.VoteLuke.com.

Cheers,

Luke Korkowski

Candidate for Colorado House District 61

www.VoteLuke.com

970-901-0440