An undeniable barometer of nervousness, says National Journal’s Hotline:
Ex-CO LG Jane Norton (R) leads the GOP field in her bid to face Sen. Michael Bennet (D), but a costly primary is already sapping Norton of much-needed resources as she heads into an early test of strength.
Norton has spent $243K on TV ads since announcing her candidacy, including a recent surge in the run-up to tonight’s caucuses. The ads urge GOPers to attend the caucuses which, even though they are non-binding, could serve as an embarrassment if she loses to either of her less-well-known rivals.
The run-up to the statewide caucuses “is hugely labor-intensive. It’s all-consuming for a campaign,” said GOP pollster Nicole McClesky, a veteran of CO campaigns who is not affiliated with a candidate this year. Even if Norton loses tonight, McClesky said, “she’s the front-runner.”
But as in other states where the GOP’s establishment favorite has run into roadblocks, Norton is finding trouble on her right flank. If Norton loses to either of her 2 rivals tonight, it will be evidence that the GOP activist class is not ready to coalesce around a candidate yet, and that attacks on Norton’s record are having an impact.
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The ads are building name recognition, and while this primary may get nasty, the infighting shouldn’t be any worse than what the Democrats are going through.
She did a good job getting out there to meet people – productive and inexpensive.
But she did a poor job using the web to get to people – which would have also been productive and inexpensive.
Instead she went for TV – which is expensive and this early doesn’t help much for the general.
Curious
Glad you keep giving us these updates.
Unfortunately the candidate who raises and has the most money usually wins.
and the Plus Size Costume Lobby. Better watch out!
Buck just did all his spending through the 527s. In fact, I believe he wound up spending more in ads if you count the 527 cash, and right-wing talk radio is swarming with them. The Paulbots over a Camp. for Liberty can raise the cash (e.g. Paul 08) and spend it galore, but I highly doubt being ever-more attached to them financially is going to be a boon. Same with DAPAC.
I’d tread pretty lightly there.