— Logan M. Davis (@LoganMDavis) October 19, 2018
Making the rounds on social media today is the ad you can see above from a group calling itself the Save Our State PAC, warning that electing Jared Polis governor will “bring Sharia to our CO schools.” This ad has reportedly been seen on a number of political news sites in the last few days, though we haven’t seen it in our own Google ad feeds as of yet.
We also haven’t seen the “landing page” this ad directs to to read what possible justification this group has to offer for the outlandish claim that Polis wants to impose Islamic Sharia Law in Colorado schools. At the same time, we really don’t need to see it, because the claim is so patently ridiculous that justification seems totally impossible and insulting to try. Frankly, we thought the whole “creeping Sharia” conspiracy theory had faded to black with Bob Beauprez’s political fortunes. And yet here we are.
To call this ad deceptive gives it too much credit. This a direct appeal to the lowest common denominator of the voting public: the most ignorant, most prejudiced, and above all least informed segment of the electorate. And sadly, that’s a box that Republicans check every year no matter how bad it looks.