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July 02, 2014 11:38 AM UTC

New Romanoff Paid Web Ad Hits Coffman Hard on Choice

  • 16 Comments
  • by: Colorado Pols

So-called "web ads" running longer than the usual 30 seconds are often released by candidates with no paid exposure, in the hope that they'll be picked up by blogs and spread by individuals on social media. "Viral" spread of compelling content is a frequent goal of online campaign organizers, but rarely achieved.

Qualitatively, this web ad from Democratic CD-6 candidate Andrew Romanoff does seem like a good candidate for virality, taking a hard shot at Rep. Mike Coffman's record on reproductive choice. But in addition to hoped-for viral exposure, the ad is being run as a "preroll" spot on Youtube, Hulu, and other video content sites, where it will see many thousands of targeted views:

From the Romanoff campaign's press release:

Andrew Romanoff’s campaign today released a new online ad on reproductive rights — one day after the U.S. Supreme Court dealt a major setback to that cause. The video highlights Mike Coffman’s 25-year-long effort to deny Colorado women the right to make reproductive decisions. 

“Who decides? That’s the question at the core of this debate — and a key difference in this race,” Romanoff said. “I believe women should have the right to make their own choices, rather than surrender the most personal decisions to their employers, politicians or anyone else.”

The web video, which will appear online and in a paid advertising campaign on social media channels, details Mr. Coffman’s long record of strict opposition to a woman’s right to choose. The congressman supported the Personhood amendment, voted repeatedly to defund Planned Parenthood, and co-sponsored a bill to redefine rape.

For campaigns looking to maximize exposure in the online space in a way that still allows for traditional video content production, online preroll buys are increasingly popular. They are cost-effective, can be launched with a comparatively small investment, and offer much more precise targeting than broadcast commercials. This isn't the first election cycle for preroll online video ads, but with each election more of the voting public is watching online video on a daily basis–more than broadcast TV in many cases. Smaller and lower budget campaigns should make more use of online video spots, and we expect that this year that will happen: especially with all the broadcast ad time being snapped up by the big campaigns and PACs.

It helps to have potent material too, which Romanoff has on Coffman.

Comments

16 thoughts on “New Romanoff Paid Web Ad Hits Coffman Hard on Choice

  1. Andrew Romanoff makes me fondly remember Michael Benett and his campaign manager Trevor Kincaid who reminded us "Andrew is a dishonest, career politician".

    1. Coffman will win a toe to toe contest on number of flip flops and dishonest statements with any Dem in Colorado. Not a battlefield he ought to select to play on. Hick notwithstanding, Coffman also holds the record for apologies for apologies, with a back and forth string a mile long and accomplished in the space of a few days.  Hick would have to  apologize for apologizing several more times to come close.  Romanoff, to my knowledge, has never apologized, then apologized for the apology even once. Better look elsewhere, genius.

      1. Notwithstanding the fact that he's more of a Career Politician–something Andrew seems to be concerned about with Andrew but not with Coffman.

        Romanoff

        Colorado House 2000-2008

        Coffman

        Colorado House 1989-1995 (with 3 yr, L.o.A.)

        Colorado Senate 1995 (actually 12/1994)-1998

        State Treasurer 1998-2005, plus reappointment in 2006

        Secretary of State 2006-2008

        US House 2008-Present

        While I don't generally consider spouses fair game in a campaign, Coffman's spouse is running for office.  She has fed at the public trough since the Owens administration.

        They've done well off the taxpayers.

         

         

        1. I'm sure if you asked them, though, if they favor term limits, they'd be good little Republicans and say yes.

          You can be for term limits before you're against them. Scooter McInnis proved that.

           

        1. Coffman's paychecks have come from the US Treasury for decades, so by the GOTP's definition (since the government doesn't create jobs), Coffman is a Taker, living off the Righteous Makers in private industry.

      1. Part of his time in the legislature, he was still in law school. He was studying to prepare for earning a real job. By the way, to talk about doing well at the public trough in Colorado? Our public officials are highly underpaid. If we paid people a little more we might attract people who are not quite as well off and avoid a government by the rich.

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