“I’m Not a Beer. I’m You!”

With a H/T to Lynn Bartels of the Denver paper, here’s a clip excerpted from CD-7 GOP candidate Joe Coors, Jr.’s new radio spot:

Can’t see the audio player? Click here.

JOE COORS: With a name like Joe Coors, I should just run for Congress as a beer! After all, people like beer, but they don’t much like Congress. But I’m not a beer…

This immediately took us back to the 2010 elections, specifically Delaware “Tea Party” U.S. Senate candidate Christine O’Donnell–who also defined herself by what she was not:

Can’t see the audio player? Click here.

CHRISTINE O’DONNELL: I’m not a wItch. I’m nothing you’ve heard. I’m you.

To summarize, Joe Coors, Jr. is not a beer, and Christine O’Donnell is not a witch. Got it?

In both cases you’re left scratching your head, perhaps wondering why this was important enough to merit a paid advertisement. But we suppose both had reasons they needed to tell you this–O’Donnell was reeling from an admission that she had once “dabbled in witchcraft,” which is not really good for a fundamentalist Christian “Tea Party” candidate. In Coors’ case, the need to point out that he’s not a tasty malt beverage is more or less self-evident.

Neither one of these ads really make us think “electable,” however.

53 Community Comments, Facebook Comments

  1. sxp151 says:

    with a “tasty malt beverage.”  

  2. ArapaGOPArapaGOP says:

    Joe Coors is no Christine O’Donnell as you’ll see on election day, but nice try.

  3. Say Hey Kid says:

    Ed must be saying Thank God that Joe Coors is clueless.  I posted earlier that it seems Coors is raising very little money.  I thought this could be a tough race but I was wrong.

  4. MADCO says:

    I’m pretty sure Mitt Romney doesn’t like beer.

  5. PitaPita says:

    Just sayin’.  I think it’s a pretty lame ad but your can’t argue with success.  

  6. They were running this on KKFN The Fan on my way home. It had a true WTF? moment.

    • And before any of you cast the first stone at this good liberal when was the last time you had an “Original”? It is a good light Pilsner beer nothing more nothing less.


      • sxp151 says:

        Oskar Blues: Mama’s Little Yella Pils

        Avery: Joe’s Pilsner

        Left Hand: Polestar Pilsner

        Breckenridge: Regal Pilsner

        Aspen: Ajax Pilsner

        New Belgium: Blue Paddle Pilsner

        and one I’d really like to try

        Odell: Double Pilsner

        And you won’t be supporting any Republican’s trust fund or campaign by drinking them.

      • nancycronknancycronk says:

        I was a guest at the Coors company’s corporate table at the Matthew Shephard Foundation’s annual gala last year. Believe it or not, the company spends a fair amount of money on its social justice activism. In talking with the eight other guests there and briefly meeting Coor’s son (who clearly does not share the family’s conservative politics), I was actually impressed. They give a lot of dough to the foundation.

        Coors is publicly traded. The Board of Directors more or less tolerates the politics of the Coors family, but the family does not have control of the Board at all (at least this is what they told me). I suspect they know their bread and butter is in advertising to young people, and they are catering to them with lots of progressive marketing. The men I sat with at that table — all employees of Coors, and all gay men, I think — were very progressive.


        That said, I hope Joe Coors, Jr’s campaign goes down faster than Christine O’Donnell’s broom. Ed is one of the finest Congressman this state has ever seen, and his constituents love him. When I was organizing on Ed’s turf a few years back, it was really tough to motivate his peeps. I often heard, “I don’t need to write cards and letters. Ed already knows what I think and he votes the right way.”  

        • AristotleAristotle says:

          Coors was the first large local employer I know that extended benefits to same sex partners of employees. That was back in the mid 90s, possibly before Amendment 2 was struck down. It was very surprising, given the Coors family’s long association with right-wing politics – at the time, the division between fiscal and social conservatives wasn’t apparent, at least not to me.

          • sxp151 says:

            Coors suffered from a long and successful boycott for the anti-gay politics in the 1970s, and their later “We don’t hate them as much anymore” campaign was to try and recover some market share.


            Glbtq activists were particularly incensed that the brewery put prospective employees through a polygraph test to determine, among other things, if they were homosexual. Not surprisingly, Coors did not have an anti-discrimination policy, and prospective employees discovered to be homosexual were not hired.

            • nancycronknancycronk says:

              But, we’ll take the evolution, regardless of what prompted it.

            • AristotleAristotle says:

              While I’m sure the publicity helped, I can’t quite see that particular action as being that cynical. The other stuff cited at that link, yes, definitely marketing. But there was a changing of the guard between the 70s and 90s – old Joe Coors Sr., who retired, was a real John Birch Society loon, and his brother Bill (Pete’s dad) wasn’t much better.

              Well, maybe it was just for publicity, but it was still at a time when a lot more supposedly enlightened companies weren’t doing it.

      • CaninesCanines says:

        The Molson Coors-owned (let’s not forget the Canadian partner in the biz mix) SandLot Brewery at Coors Field makes great German-style lagers.

        The stealth-Coors micro, AC Golden, makes really decent beer, as well.

  7. Half Glass FullHalf Glass Full says:

    Neither of them has a decent head.

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