With a H/T to Lynn Bartels of the Denver paper, here’s a clip excerpted from CD-7 GOP candidate Joe Coors, Jr.’s new radio spot:
Can’t see the audio player? Click here.
JOE COORS: With a name like Joe Coors, I should just run for Congress as a beer! After all, people like beer, but they don’t much like Congress. But I’m not a beer…
This immediately took us back to the 2010 elections, specifically Delaware “Tea Party” U.S. Senate candidate Christine O’Donnell–who also defined herself by what she was not:
Can’t see the audio player? Click here.
CHRISTINE O’DONNELL: I’m not a wItch. I’m nothing you’ve heard. I’m you.
To summarize, Joe Coors, Jr. is not a beer, and Christine O’Donnell is not a witch. Got it?
In both cases you’re left scratching your head, perhaps wondering why this was important enough to merit a paid advertisement. But we suppose both had reasons they needed to tell you this–O’Donnell was reeling from an admission that she had once “dabbled in witchcraft,” which is not really good for a fundamentalist Christian “Tea Party” candidate. In Coors’ case, the need to point out that he’s not a tasty malt beverage is more or less self-evident.
Neither one of these ads really make us think “electable,” however.
You must be logged in to post a comment.
BY: RavenDawg
IN: Jerry Sonnenberg Finds His Voice After Boebert Votes Against Israel Aid
BY: Chickenheed
IN: Tuesday Open Thread
BY: Lauren Boebert is a Worthless POS
IN: Tuesday Open Thread
BY: Lauren Boebert is a Worthless POS
IN: Tuesday Open Thread
BY: westslope
IN: Tuesday Open Thread
BY: ParkHill
IN: Tuesday Open Thread
BY: westslope
IN: Jerry Sonnenberg Finds His Voice After Boebert Votes Against Israel Aid
BY: Lauren Boebert is a Worthless POS
IN: Tuesday Open Thread
BY: Chickenheed
IN: Tuesday Open Thread
BY: MichaelBowman
IN: Boebert ‘Waiting for Michael Keaton’ To Invite Her to the Premiere of Beetlejuice 2
Subscribe to our monthly newsletter to stay in the loop with regular updates!
with a “tasty malt beverage.”
They do sell some of the beer they make in that giant brewery in Golden, don’t they?
… no true Coloradoan would admit to drinking such swill, would they?
Apart from one being forced to do so at a ballgame.
I’ve even admitted here before. I think it’s better than many cheap beers.
BUT… it IS a cheap beer, and I’ve discovered that Schlitz is preferable for those times when my wallet is thin. Haven’t had a Coors in a year or two, don’t anticipate drinking any in the near future.
Back in the days when the Colorado Kool-Aide was not sold east of the Mississippi, I would drink it. Once the Colorado micro breweries started producing it was no more Coors.
Back then there were rumors you could put in a shopping list to flight crews heading to the Coors sales area to bring back to the base a few cases of the stuff
But that still doesn’t make it a “tasty malt beverage”.
That is not my opinion. It is the opinion of the latest Consumer Reports taste tests by their expert panel. I don’t care for Coors’ politics, which is why after drinking their stuff for many years I switched to Pabst Blue Ribbon with it’s UNION LABEL! And it’s also good stuff. By their politics aside, the Coors folks brew a very fine quality beer. Consumer Reports is no right-wing outfit and their tests confirm what my own taste buds have told me. Alas, for health reasons, I’ve switched to red wine before dinner and can seldom even enjoy my PBR any more.
If I’m going to drink a beer, I want to know it’s a beer. I start pretty much at Amber.
Usually that means dumbed-down swill — whether it be movies, books, music, TV, or beer.
That does nail the popular culture issue.
I do not find Coors to be ‘good’ beer. I lived in Utah for a while. People loved Orrin Hatch. I never cared for him.
“and I’m not a bottle of chilled fizzy piss. Vote for me!”
If Coors beer is so bad, how do they sell enough of it to keep that giant brewery running?
Answer that one question and then I’m done talking about beer. Joe Coors, Jr. doesn’t come to this race from the beer business.
and see “Scary Movie” and buy Rod Stewart albums and eat at Denny’s and vote for Republicans. There’s a significant group of people who just like shitty things.
… and it’s cheap. Basically, the same group of reasons the masses feed their fat faces with McDonald’s on a regular basis: they can’t afford any better but need to consume something.
It’s an opiate of the masses.
over there in Arapahoe? Out here in the boonies, we call that ‘dumb.’
he didn’t have much to do in beer and stuck to ceramics & packaging but tell me how he fell for one of the oldest swindles out there? Coors Family Member Swindled, SEC Says
Damn, GREED will get you every time. Anyone here smart enough to fall for those kind of returns? And Joe Jr’s own bio cites his stockbroking acumen.
I tear up every time I hear this story.
That sounds completely reasonable. Hell if I had a big wad of cash that dad gave me I’d probably bite too.
http://www.coloradopols.com/sh…
From ProgressNow’s article last January:
As I recall, the threatened lawsuit by Coors was well after the scam was exposed. How clueless is that?
You’re getting paid to defend Republicans. Not Republican beers.
Are you sure you want to go there?
ArapaGOP is getting paid to defend Republicans? If I were the Republicans (Thank God I’m not), I’d ask for my money back.
I am not paid by anyone to come here. I come here to try to educate liberals and prove a counterpoint to the propaganda on this leftist blog. What I do in my day job is my own business, but I am not paid to comment here.
…it’s nice to see that the Republican Party’s not THAT stupid to hire you as their blog bot, because you wouldn’t be very good at it.
But, I’m sorry. You come off as a caricature. You spout talking points for your party like they are fact. And you give no respect and that’s why you receive none. I, and I’m sure the rest of the bloggers here have formed our opinions through our own experience. We don’t need you to “educate” us by spewing propaganda.
Joe Coors is no Christine O’Donnell as you’ll see on election day, but nice try.
We got a bet here!
Perlmuttter gets at least 52%.
Put up – shut up: choose.
Yes, unfortunately for you, he’s shaping up to be just that.
You may not be honest enough to admit when a nominee does something stupid, but are you really dense enough to try to defend it?
Ed must be saying Thank God that Joe Coors is clueless. I posted earlier that it seems Coors is raising very little money. I thought this could be a tough race but I was wrong.
to hire campaign managers who would nix that kind of amateurish production. Forget about the good old boy persona and go straight to negative ads.
I’m pretty sure Mitt Romney doesn’t like beer.
But considering it’s about as nice as asking an Orthodox Jew if he likes bacon, I’m not going there.
you know he’ll like beer.
Let’s not forget, along with their beer consumption, their love of Brandy
I’m so pleased that a frontline battle is beiing waged in WI!
Just sayin’. I think it’s a pretty lame ad but your can’t argue with success.
It’s stupidity I try not to argue with.
Well, duh!
They were running this on KKFN The Fan on my way home. It had a true WTF? moment.
And before any of you cast the first stone at this good liberal when was the last time you had an “Original”? It is a good light Pilsner beer nothing more nothing less.
Oskar Blues: Mama’s Little Yella Pils
Avery: Joe’s Pilsner
Left Hand: Polestar Pilsner
Breckenridge: Regal Pilsner
Aspen: Ajax Pilsner
New Belgium: Blue Paddle Pilsner
and one I’d really like to try
Odell: Double Pilsner
And you won’t be supporting any Republican’s trust fund or campaign by drinking them.
I was a guest at the Coors company’s corporate table at the Matthew Shephard Foundation’s annual gala last year. Believe it or not, the company spends a fair amount of money on its social justice activism. In talking with the eight other guests there and briefly meeting Coor’s son (who clearly does not share the family’s conservative politics), I was actually impressed. They give a lot of dough to the foundation.
Coors is publicly traded. The Board of Directors more or less tolerates the politics of the Coors family, but the family does not have control of the Board at all (at least this is what they told me). I suspect they know their bread and butter is in advertising to young people, and they are catering to them with lots of progressive marketing. The men I sat with at that table — all employees of Coors, and all gay men, I think — were very progressive.
http://www.aef.com/industry/ne…
That said, I hope Joe Coors, Jr’s campaign goes down faster than Christine O’Donnell’s broom. Ed is one of the finest Congressman this state has ever seen, and his constituents love him. When I was organizing on Ed’s turf a few years back, it was really tough to motivate his peeps. I often heard, “I don’t need to write cards and letters. Ed already knows what I think and he votes the right way.”
http://motherjones.com/politic…
I wouldn’t know. I prefer wine, in moderation. My Dad and his friends at the shop drank enough beer for all of us, and it was always Bud.
Coors was the first large local employer I know that extended benefits to same sex partners of employees. That was back in the mid 90s, possibly before Amendment 2 was struck down. It was very surprising, given the Coors family’s long association with right-wing politics – at the time, the division between fiscal and social conservatives wasn’t apparent, at least not to me.
Coors suffered from a long and successful boycott for the anti-gay politics in the 1970s, and their later “We don’t hate them as much anymore” campaign was to try and recover some market share.
http://www.glbtq.com/social-sc…
But, we’ll take the evolution, regardless of what prompted it.
While I’m sure the publicity helped, I can’t quite see that particular action as being that cynical. The other stuff cited at that link, yes, definitely marketing. But there was a changing of the guard between the 70s and 90s – old Joe Coors Sr., who retired, was a real John Birch Society loon, and his brother Bill (Pete’s dad) wasn’t much better.
Well, maybe it was just for publicity, but it was still at a time when a lot more supposedly enlightened companies weren’t doing it.
The Molson Coors-owned (let’s not forget the Canadian partner in the biz mix) SandLot Brewery at Coors Field makes great German-style lagers.
The stealth-Coors micro, AC Golden, makes really decent beer, as well.
Neither of them has a decent head.