June 02, 2010 02:04 AM UTC

Hickenlooper buys $850,000 of TV time

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• by: ThillyWabbit

( – promoted by Colorado Pols)

Just-posted press release:

Support for Hickenlooper for Colorado Results in $850,000 for Fall TV Ads

Hickenlooper for Colorado supporters in May enabled the campaign to reserve $850,000 worth of advertising time on television this fall, the campaign announced today.

A significant amount of those resources came, once again, from an overwhelming response to email requests for contributions. Their efforts mean the campaign will be able to deliver to voters John Hickenlooper’s message of job growth and economic development for Colorado.

“We pledged to supporters that every dollar raised from our email effort would go to purchase time on television,” Hickenlooper for Colorado campaign manager Mike Melanson said. “Because of the enthusiastic response from those emails, we were able to reserve $850,000 of ad time when it really matters. We can’t say ‘thank you’ enough.”

Financial reports due Wednesday will show continued support for John led to another $380,841 in contributions during May. The campaign’s aggressive media purchase, along with a $123,000 mailer led to $1.138 million in expenditures during the month with just over $130,000 cash on hand.

“We began this race a year and $1 million behind, so we knew every possible dollar would be needed for delivering John’s message to voters,” Melanson said. “The moves we made in May will stretch every dollar this fall, and ensure we’re talking to voters when it counts.”

Finally, with more than $36,000 in online contributions responding to our emails in the final days of May, Hickelooper for Colorado is able to answer the question on everyone’s mind:

Yes! Mike is smiling.

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